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Why Facebook Live Video Should Be a Part of Your Marketing Plan

If you’re looking to improve your social media engagement and communication with your audience, then Facebook Live Video might be worth a try.

Similar to Periscope, MeVee, and Meerkat, Facebook Live allows you to live-stream video directly from your mobile device. It gives you the opportunity to create an authentic connection with your audience and both build and personalize your brand. When you go live, the video goes out in notifications and the news feed which allows for great organic reach. Once you are done with the video it is then saved to your timeline. Here you can boost, pin, or share the post to help increase your reach even more.

Let’s take a closer look as to why you should give Facebook Live Video a shot:

Meeting your audience

Facebook Live Video allows you to connect and interact with your audience in real time. By live streaming, you are able to open the door for your fans to come in and get to know you better and truly become a part of the conversation. Doing this, allows for a more memorable experience leaving your audience wanting more.

Increases engagement

By creating a memorable experience, you increase the chances of users coming back to your page and interacting. Live video allows for live feedback, such as user generated questions or comments, which lets them engage in the conversation. You may also find that the users who participate in your live video begin to interact with other posts on your feed. This allows you to build a community that your audience wants to be a part of and keep coming back to.

Generate new ideas

Facebook Live video allows your audience to give out ideas/opinions and ask questions. This allows you to see what your users are most interested in and what they would like to see from you. You are then able to generate new ideas from the feedback and know that you are creating great content that meets your audience’s needs.


Connecting with your audience is the key to your business’ success and Facebook Live allows you to do this easily with a push of a button, so why not give it a shot?