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The Top 10 Things You Must Know About Facebook Advertising

For the inexperienced, dealing with Facebook ads can seem like a burden. However, when armed with these 10 tips, you’ll use Facebook advertising like a pro.

1. Facebook Ad Types Serve Different Purposes

You can’t expect stellar results by distributing a generic ad to a bunch of people. Instead, different Facebook ad types allow your ads to accomplish a targeted goal, such as website clicks, lead generation, and content engagement. Choose the ad type that suits your objective.

2. You Can Experiment with Facebook Ad CTAs

On select ad types, Facebook offers a button with a call-to-action. This allows businesses to experiment with the call-to-action copy and see which version drives the most results. If you’re attempting to drive leads or sales with Facebook advertising, the perfect CTA copy is key.

3. You Can Manage Instagram Ads from the Facebook Dashboard

Is your audience on Facebook and Instagram? Consider running your ad on Instagram. This is entirely possible from the Facebook Ads Manager dashboard. If your audience prefers using Instagram, why not run an ad campaign on that platform as well?

4. Try Using Lookalike Audiences

Lookalike audiences are similar audiences to existing customers and fans. Targeting these audiences helps you reach new potential customers who might not have heard of your brand. Experiment with these audiences to find new opportunities!

5. Use Remarketing Ads

One of the most underused strategies in Facebook advertising is remarketing. Remarketing ads are served to those who have interacted with your brand in some way (defined by your campaign). For instance, if a potential customer visited your website, they would be served your Facebook ad.

6. Target Audience’s Social Signals

Did you know Facebook allows you to target audiences based on their social media activity? You can deliver ads to users based on pages they like, posts they engage with, and more. Consider using this as part of your Facebook advertising strategy for interesting results!

7. Follow the 20 Percent Text Rule for Image Ads

To ensure that advertisers don’t spam users, Facebook implements a 20 percent text rule in ads that use images. This means your image cannot contain more than 20 percent text. To test if the images used in your campaign violate this rule, use Facebook’s tool.

8. Facebook Advertising is Highly Competitive

Have you heard that (based on information provided by WebpageFX) 92 percent of social media marketers use Facebook for advertising? This means users are bombarded with ads daily. Your ad campaign must stand out from the competition! Remember to keep your ads relevant to the needs and wants of your audience.

9. Be Specific About Your Audience

When using Facebook advertising, you have the option to target audiences as large or as small as you desire. While it may be enticing to reach the largest number of people possible, you’ll actually see the best results and cost per click by targeting specific groups.

10. Consider Your KPIs

Most businesses believe the cost per click is the most important data point to analyze. However, make sure to monitor other key performance indicators (KPIs) such as net profit, clicks, and engagement. Keep in mind that your KPIs will vary with the goal of your campaign and the ad type in use.

With these 10 tips in mind, you’ll have no problem starting your Facebook advertising campaign.