Social Media Study Suggests Early Tweet Gets The Click
One of the largest social media posting platforms, Buffer.com, conducted a five-year-long study a total of 4.8 million tweets from 2 million different users to measure to determine the ideal times to tweet.
According to the data Buffer recorded from October 2010 to March 2015 , tweets before noon received the highest proportion of clicks.
“On average, for each timezone, the highest volume of tweets are sent between 11:00 am and 1:00 pm. When looking at US data, the greatest outlier is the Pacific timezone, where 8:00 am to 9:00 a.m. is the most popular time to tweet. If your goal is to get more clicks on the links included in your tweets, then you’ll want to send those out between the hours of 2:00 a.m. and 4:00 a.m. This also happens to be the time when the fewest amount of tweets are sent, on” – Buffer.com
Among all word time zones, Buffer determined that the 2 a.m. to 3 a.m. window averaged the most amount of clicks, and the lowest amount of clicks occurred after the workday started, between 9 a.m. and 1 p.m.
The data in the below chart is the worldwide average, calculated for the local time in each time zone. So the peak at the 2:00 a.m. hour would hold true as the overall top time no matter which time zone you’re in—2:00 a.m. in Los Angeles, New York, Cape Town, Hong Kong, etc.
As you can see in the chart below, the most popular times to tweet conflict with the ideal time-span for clicks for your tweets.
CONCLUSION: The most popular times to tweet are also the most competitive times to tweet, which means its harder for your tweet to stand out. To improve your click through ratio per tweet, plan your tweets to show up before people begin their morning routines at work.