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SEO and SMM Alert- 2/15/13 Edition

Coming back from dinner last night I saw a new TD Bank Billboard. At first it didn’t catch my attention, but then again, it wasn’t supposed to.

"Canadians in Florida can find a TD Bank as easily as they can find a beach."

Someone in their Marketing Department is smart. I’m not their target market, but clearly Canadians are (and better yet, Canadians vacationing in Florida). And that marketing message spoke directly to them.

Niche marketing, that’s what true marketing is about. You don’t need to appeal to the masses because, frankly, you do not care. You only want to engage your TARGET market and they did just that.

Well done TD Bank, normally I find billboard messages ridiculous.

I’m off to the beach to enjoy a mini-vaca with hubby!

Enjoy this week’s alert!


Lindsay’s FAV SEO and SMM Alerts- 2/15/13 Edition

Weekly WordPress Plugin: Casengo Live Chat

This plugin installs the Casengo widget on your blog or website, so you can handle enquiries via email and live chat directly from your website. Casengo helps you to respond to customers faster than ever and improve their satisfaction with a groovy mixture of real-time chat and email.

Using YouTube to Build your Brand, Authority and Business
Do you use YouTube videos to market your business?

Are you wondering how you can get more viewers and engagement for your channel?

To learn about how YouTube can help you build your brand and authority, I interview Steve Spangler for this episode of the Social Media Marketing podcast.

Instagram Expands to Desktops
Instagram Feed for PCs: Instagram has gone beyond its mobile-only interface and now allows you to browse Instagram feeds from the desktop – just like you do on your mobile device. Go to instagram.com and log into your account to give it a try.

How to Earn a Black Belt in Google+
I’m always amazed by Google+ profiles with over a million followers. How do people do it when most of us have a mere handful of friends on there? Viral marketing? Group eBook writing and promotion? Running on stage during one of those political debates? None of these seemed to account for arriving at that many followers.

How To Protect Your Business From Social Media Pitfalls
A few do’s and don’ts that apply to everyday social media practices for small businesses.

Get Maximum Branding & Business Torque from your Website
Every business nowadays has a website but not every one of them gets the same amount of traffic. Only the ones that attend to branding elements and visitor engagement receive maximum torque. Sadly, not every business owner knows how to do so. Interestingly, here are some points that can help you to improve branding and engagement on your website;
How much do you know about the microblogging site Tumblr?

Launched in 2007, Tumblr has experienced tremendous growth over the past several years.