Where are you in Google?
Search marketing refers to the promotion of websites to increase their visibility in search engines. This is what we call "SEO" (Search Engine Optimization). And this is how searchers find your products and services on the Internet.
Your visibility in the Search Engines depends on multiple factors and they are always changing. However one thing that doesn’t change is content is king on the Internet!
Other factors include:
- Content quality
- Author and brand expertise
- Credibility and authenticity of inbound links
- Site trustworthiness and ease of use
- Page load time
- Social media signals