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How to Use Facebook Advertising: A Step-by-Step Beginner’s Guide

In the pay-to-play world of social media marketing, businesses of all sizes are using Facebook advertising to succeed. Before you set aside a budget and push your ads out to the world, make sure you know how to use Facebook ads properly.

Step 1: Determine Your Goal

First, you must consider why you are using Facebook ads. With this in mind, set a goal for your Facebook ads. Do you want to increase sales? Improve engagement on your Facebook page? Facebook offers a wide variety of ad types for businesses including:

  • Lead generation
  • Website clicks
  • Engagement
  • Video ads
  • Carousel ads
  • Dynamic product ads

Once you know what you’re looking to accomplish with Facebook advertising, you can move on to the next step.

Step 2: Find Your Audience

Wouldn’t it be great if we could blast our company’s ads to the entire world and everyone would make a purchase? If only, right? Instead, we maximize our chances of user conversion by targeting specific audiences. Your business likely has different audiences or personas to target. These audiences are made up of demographic, geographic, and sociographic information, among other criteria. Audience information can include areas such as:

  • Location
  • Age
  • Interests
  • Social media activity
  • Education level

When you form these audiences, you can appropriately target those who will likely make a purchase from your business or complete the desired action on Facebook.

Step 3: Craft Your Message

In order for your Facebook ad to work in your favor, the message has to appeal to the targeted audience. This is arguably the most important part of using Facebook ads. You could have the right budget, audience, and strategy, but if the message fails, you won’t see desirable results.

Spend time developing the perfect message for your specific audiences. This process will take a great deal of testing and reworking, so be prepared for edits! Keep in mind that the message of your ad should be conveyed in everything from the copy to the call-to-action.

Step 4: Create and Launch Your Ad

After determining a goal, identifying an audience, and developing a solid message, it’s time to create and launch your ad. Enlist the help of graphic designers or videographers if your specific ad type requires captivating visuals. For step-by-step instructions on launching your Facebook ads, use this guide.

Step 5: Monitor and Analyze

While your Facebook ad is running, keep an eye on the results. Is the ad performing well? If so, congrats! If not, it’s time to figure out what you can improve, change, and tweak to achieve the results you want.

Using these five steps as your foundation, you’re well on your way to leveraging Facebook ads for your business.