How to Turn Your Company’s Video Into a YouTube Ad
How to Turn Your Company’s Video Into a YouTube Ad
Ten years after YouTube’s launch, it has emerged as much more than a destination to watch cats playing keyboards, it’s the leading video platform in the world and one of the most valuable areas to expand your company’s brand power.
Despite the fact that most viewers opt to skip YouTube ads, the number of overall views on YouTube has reached such a critical mass that its reach can’t be overlooked. Each month, YouTube visitors view 6 billion hours of video. Every second, 300 minutes of video are uploaded. If your company isn’t on YouTube, you’re missing the chance to reach those viewers who are also your target market.
If you have high quality video from your company that you want to turn into a YouTube ad, follow the steps in the guide below, using the example of a video about a mouse trap made by a company named Tomcat.
- Upload your video to your YouTube channel. If you don’t have a channel, you can get started at YouTube.com
- Login to Google AdWords. If you don’t have an AdWords account established for your advertising, you can create an account at adwords.google.com.
- Click the red-colored button that reads CAMPAIGN PLUS & choose VIDEO.
- Name the video campaign.
- Set your daily budget.
- Networks will all be checked, leave them all checked for maximum exposure.
- Select the geographic area and language for your ad.
- In the field "Ad group name", enter the name your ad group.
- In the field that reads "You video." paste your video’s youtube link
- In the field that reads "Bidding", set the maximum amount you’re willing to pay per full video view.
- In the field "Display URL"Enter the URL of your main address
- In the field "Final URL" enter the URL of your landing page for the ad.
- In the field "Ad Name", name your ad.v
- Under targeting, in the field "Demographics, enter the gender, age and parental status you wish to target.
- (OPTIONAL) Under targeting, interests, select interests and topics to target.
- (OPTIONAL) Select "Placements" & enter related websites you wish to target.
- Save and Link to YourTube Account.