520 N Orlando Ave #2 Winter Park, FL 32789

CelebritySites Logo

Digital Solutions for Your Growing Business

How to Track Your Site’s Conversions Via Google Analytics

Google Analytics

Thanks to web traffic tools such as Google Analytics, anyone with the ability to paste a code on the backend of their website can see the volume of visitors their site receives on every single page.

Visitor traffic numbers are undoubtedly a useful metric, but they provide more insight when you can see the percentage of those visitors converted to a purchase or registration opt-in.

That’s where Google Analytics’ goal conversion tracking tool comes into play.

Below is a simple list of steps to make your Google Analytics account track the number of  your website’s visitors who successfully convert a defined goal, whether that goals  is registering for your email newsletter, purchasing a product, completing a form or taking any action that leads them to a specific landing page.

An important note: Before you set up your conversion goal in Google Analytics, make sure you have a specific page on your site where visitors land only after they’ve taken the necessary steps (I.E. – Filling out a registration form) to complete the conversion you want to track.


  • After you login to your Google Analytics account, go to the bottom left of your page and click conversions, then click the goals overview link.

Screen Shot 2015-10-16 at 10.03.09 AM

  • Click “Set up Goals.”

Screen Shot 2015-10-16 at 10.03.23 AM

  • Click the Red “New Goals” button.

Screen Shot 2015-10-16 at 10.04.05 AM

  • Under goal description, name your goal, then select the type as “Event”

Screen Shot 2015-10-16 at 10.04.50 AM

  • In goal details, paste the page visitors land after they successfully purchase a product or complete a form.

insert landing page and monetary value

  • If any monetary value is involved, turn the value switch on and enter the value of the conversion.