Google Plus Gets Another Overhaul
What do Mark Twain & Google Plus have in common? Rumors of their death were greatly exaggerated. Last week, Google made a major announcement that is sure to be parodied by bloggers: A "fully redesigned Google Plus."
Judging from the initial preview and description from Google, the latest version of Google Plus resembles Pinterest more than Facebook or Twitter. Rather than centering its focus around trending topics or breaking news, the new Google Plus will highlight conversations around niche interests & online groups known as "Communities" and "Collections."
"Today, we’re starting to introduce a fully redesigned Google+ that puts Communities and Collections front and center," Google’s Luke Wroblewski
said. "Now focused around interests, the new Google+ is much simpler. And it’s more mobile-friendly—we’ve rebuilt it across web, Android and iOS so that you’ll have a fast and consistent experience whether you are on a big screen or small one. Your feedback got us this far—as we continue to refine Google+, we’d love to keep hearing from you. In the meantime, we look forward to seeing how today’s changes help kickstart even more conversations around everything from Zombie Cats to Vintage Calculators."
Don’t expect the new Google Plus to be a silver bullet solution for gaining new traffic. You should treat it as one of multiple social networks to share your most compelling content. If you can devote the time to curating compelling content to share with communities interested in your product or service, the new Google Plus may prove to be worthy of your time.