Articles

Do’s and Don’ts of Building a Podcast Audience Via Social Media

You’ve started a podcast. But now you want to grow your listener base. Follow these do’s and don’ts to promote your podcast to a wider audience. […]

4 Tips for Creating an Effective Holiday Social Media Marketing Plan

Cyber Monday sales in 2017 totaled a record $6.59 billion. There is no better time to move your social media audience to action than during the […]

Social Media Strategies to Promote Your Upcoming Event

Are you hosting an event? You can use several social media platforms to promote your upcoming event and attract a crowd. Use Facebook’s Event Function to […]

How to Improve Your SEO by Understanding the Google Search Algorithm

As Google’s search algorithm continues to change, understanding how the search engine uses artificial intelligence (AI) and machine learning to show users the most relevant articles […]

Dos and Don’ts for Creating Subject Lines That Will Get Your Emails Read

The first step to a successful campaign is to increase your email open rates. This can be achieved when you consider your subject line. How, you […]

Website Rankings Tanked Recently? If So, Here’s Why… (and How to Turn It Around Fast!)

It was just a few weeks ago that Google made one of the more major changes to its algorithm that it’s made in a long time. […]

It Seemed Like a Good Idea at the Time – Social Media Mistakes to Avoid

Never underestimate the reach of social media. Posting racially insensitive remarks, Halloween costumes in poor taste, and jokes gone awry have all gotten people fired. It […]

Want to Make More Money Online? You Need to Build Trust & Authority… NOW!

If you’ve been in business for a minute – or half a century – you’ve likely heard (maybe ad nauseam) that people overwhelmingly choose to do […]

The Quick and Simple Guide to Using Video Marketing

Using video as part of your digital marketing plan isn’t a novel idea. In fact, brands and businesses have been using video for decades. Have you […]

What Google’s Meta-Description Expansion Means—AND What It Means to YOU!

In the SEO world, we watch everything Google says and does with interest and care. If they take the time to tell us about something they’ve […]

“MAKE Them Love Me!” – Can You MAKE Content Go Viral?

There’s no denying that when content “goes viral” it can do amazing things for the marketing of a company, organization, or brand. This is one occasion […]

Harnessing the Power of Social Media to Grow Customers (and Keep Them!)

Today, most businesses or business owners understand social media should play a role in the customer acquisition process—in getting more customers. They also generally accept that […]

Segment Your Brands to Make Them Shine with LinkedIn Showcase Pages

Perhaps you’ve heard of Terry Kniess. He’s the guy who went on The Price is Right and guessed the exact price for his showcase on the […]

The Pope is on Social Media – Why Aren’t You?

You’ve probably heard about Pope Francis’ TED Talk video that was shown in April. The 18-minute video became a worldwide sensation. The Pope really knows how […]

How Do You Plan to Finish First? – Choosing Between Organic vs Paid Search Results

It’s probably the most coveted spot on the Internet – ranking first on Google’s search engine results page (SERP). That’s when you know you’ve made it […]

Is it Time to Redesign Your Website? –Follow These 3 Metrics for the Answer

Your website is a big investment in time and money. It needs to be working for you, otherwise, it’s time to pitch it to the curb […]

Got Something to Say? Get the Word Out with a Little “StorySelling”

Everyone has a story to tell. Consider the success of TED Talks. These gatherings feature an eclectic mix of speakers, from former presidents to academia to […]

Outrank Your Competitors with These SEO Tips

Nothing in the search ranking world is more frustrating than when one of your competitors ranks higher than you on Google. It’s like watching a second […]

Using Facebook Reactions

Gone are the days on Facebook where “liking” a post is your only option. Now, whether you are a mobile or desktop user, you’re able to […]

Getting Started on Canva

Developed in 2012 in Sydney, Australia, Canva has experienced massive growth. In just three years and with Guy Kawaski, former Chief Evangelist for Apple, on the […]

Scheduling Tweets on Hootsuite

In 2015, Hootsuite was named the top social media tool for managing multiple accounts for one brand and it continues to be at the top of […]

Customer service with social media

More and more consumers are turning to social media to file complaints. To ensure you’re building trust with your customers, follow these steps to restore faith […]

How to Monitor Your Competition’s Facebook Reach

Keeping a close eye on your competition’s reach on Facebook is an important practice that is simple and free, thanks to the metrics available within your Facebook page insights section.

To see each post from your competition during the past week and gauge the reach and engagement of those posts, follow the steps below:

How to Post Your First Podcast in 5 Easy Steps

Do you have strong opinions or valuable insights on key topics in your field of expertise? If so, you should consider adding a Podcast to your […]

Make Your Social Media Graphics Stand Out With GIFs

Ad-supported web-based tools are giving web marketers have more free resources to create compelling content than any point in the history of the internet. With sites […]

How Your WiFi Signal Can Gain Facebook Fans

  WiFi signals are always in demand, and if you have many customers or other visitors near your business, you can convert the foot traffic into […]

How to Add Captions to Facebook Videos

During the past year, natively-uploaded videos gained significant popularity on Facebook as businesses and individuals noticed demonstrably higher engagement with followers compared to embedded YouTube video […]

How to Gauge Competitors’ Website Traffic for Free

Thanks to free web traffic analytics offered from trackers such as compete.com and similarweb.com, you can see how your site’s number of visitors compares to your […]

Free Tools to Optimize Visual Content for Social Media

Anyone with a social media account can post images, which raises the challenge to create posts that truly stand out from the visual competition on Facebook […]

Three Reasons You Should Be Using Polls

Have you started an online poll? If you don’t see the value in posting polls, take a look at the three reasons why you need to add […]

3 Valuable Apps for Social Media Optimization

Earning attention on social networks is more challenging than ever. Without the proper tools to optimize your images and videos, competitors will overshadow your presence on […]

Google Plus Gets Another Overhaul

What do Mark Twain & Google Plus have in common? Rumors of their death were greatly exaggerated. Last week, Google made a major announcement that is […]

How to Use Pinterest’s New Visual Search Feature to Your Advantage

We’ve all heard the saying, "A picture is worth a thousand words", and the online marketplace is no exception. Google established itself as the go-to source […]

How to Find Your Facebook Fans’ Top Interests

In the era of data-driven web marketing, knowledge is power. In the world of social media marketing, the most valuable knowledge you can acquire is accurate insight on your […]

For Social Media Image Uploads – One Size Does Not Fit All

Today’s world of rapid communication prompts many marketers and business owners alike to fall for the temptation of syncing multiple social media accounts. Social media syncing […]

You Don’t Have to Wait for Instagram’s Ad Rollout

Good news for online marketers and business owners: You don’t have to wait for Instagram to rollout its ad availability for your business.  If you’ve seen […]

How to Turn Your Company’s Video Into a YouTube Ad

How to Turn Your Company’s Video Into a YouTube Ad Ten years after YouTube’s launch, it has emerged as much more than a destination to watch […]

How to Track Your Site’s Conversions Via Google Analytics

Thanks to web traffic tools such as Google Analytics, anyone with the ability to paste a code on the backend of their website can see the […]

Google’s New Standards for True “High-Quality Content”

When it comes to search engine’s criteria for rankings, the only constant is change. Search engine optimization in 2015 requires much more sophistication than stacking keywords […]

How to Use Your E-Mail Lists for Effective Search Engine Marketing

A recent announcement from Google pleased business owners and web marketers: Google will provide advertisers the ability to target ads according to email lists. The new […]

3 Reasons to Prioritize Mobile Site Optimization

Today marks the debut of the iPhone 6S, which means you’ll be seeing more Apple fanatics raving about their new gadgets. Small business owners and marketers […]

Top Reasons To Limit Options on Your Page Layouts

With the consumer power at all-time high, many web masters and business owners assume consumers want to explore as many options as possible, but data from […]

How Facebook Shop Could Give Your Biz A Boost!

Regardless of your personal opinion on Facebook, has become too large to ignore in your online marketing plan, and the latest addition to the social network […]

How To Increase Page Views Per Visit Via Internal Links

Acquiring new traffic to your site is always a great accomplishment, but it’s only half of the battle for converting visitors into customers. To ensure your […]

Don’t Limit Your Video Uploads To YouTube

On Facebook, Natively-Uploaded Videos Receive Higher Engagement Than 3rd Party Links Online video has emerged as the most valuable use of a company’s web marketing resources. […]

How To Improve Conversions On Ad Landing Pages

One of the most important adjustments website administrators can make to their site is to make the process of buying a product or service as easy […]

Find Info About Your Site’s Visitors’ Habits & Interests Via Google Analytics

Quality Content production is a key for every webmaster who wishes to keep current website visitors loyal while attracting new visitors. One of the most valuable […]

A New Option for E-Commerce: Pinterest & Shopify’s ‘Buyable Pins’

Few sites can rival Pinterest visitor engagement with visual-content Thanks to "Buyable Pins" a new advertising option offered by Pinterest & E-Commerce platform Shopify.com, small business […]

How to Target Google Search Ads & Facebook Ads to College Students

College students represent a coveted demographic for many companies, and for good reason. While many college students don’t enjoy disposable income comparable to other demographics, they […]

5 Places to Share Content for New Referral Traffic

While Facebook and Twitter are the dominant platforms for sharing your brand’s best content, don’t overlook or disregard additional social networks and online communities where your […]

How to Target Hispanic Markets on Google & Facebook

If you heard about a strategy that would improve your online ads’ click through rates by 20%, wouldn’t you implement the necessary tactics immediately? According to […]

Social Media Study Suggests Early Tweet Gets The Click

One of the largest social media posting platforms, Buffer.com, conducted a five-year-long study  a total of 4.8 million tweets from 2 million different users to measure […]

Expand Your Online Following With New Facebook Author Tags

Consistent content creation on your site or blog is a valuable investment of time that will benefit your brand or business for years to come. While […]

How to Increase Traffic From Instagram, Pinterest

While Facebook and Twitter are obvious priorities for social media marketing campaigns, image-centered social networks such as Instagram and Pinterest offer valuable platforms to build your […]

Improve Your Email Open Rates With Mobile-Friendly Formats

As smartphone usage continues to expand, mobile-friendly formats are a necessity for a successful email marketing campaign. Recent surveys revealed several eye-opening statistics for anyone and […]

YouTube Shopping Ads: How Your Site Can Benefit

Last week, Google announced that the world’s most popular video platform, YouTube, will begin featuring commercials with direct links to various products. In this new commercial format, when users click on […]

Bing to Follow Google’s Lead on Mobile-Friendly Search Engine Results

Less than one month after Google tweaked its search engine to prioritize mobile-friendly websites for higher rankings Microsoft announced a similar rollout for Bing. Unlike Google’s issuing […]

Google / Twitter Fusion Signals Major Changes Ahead For SEO

How often do you tweet? To the average business owner or self-employed entrepreneur, your answer may seem trivial, but it’s more important than ever, thanks to […]

Is Google+ Going Away?

Upon hearing the news earlier last week, many of our clients reached out to question what’s going on with Google+. To be honest, until Google makes […]

Three Reasons Why You Need A Blog

You’ve heard about blogs. Everyone has heard about blogs. Blogs have been present on the e-space since before they had a formal name. Despite what you […]

Hire Someone To Manage Your Social Media

One of the biggest questions people ask regarding social media management is,”Why?” Many question why they even need to invest the money in having someone manage […]

5 Reasons Why You Should Be Using Instagram

We’ve talked quite a bit about Instagram and we aren’t done! If you aren’t hip to this social media network, you may want to explore it […]

Tackling Social Media, Part II

Did you read our first post on tackling social media? It was there where we gave some suggestions on how to amplify your posts and reach […]

Tackling Social Media, Part 1

Last week we discussed having an overall social media game plan and we received a lot of great feedback from our CelebritySites supporters! We’re glad to […]

Your Social Media Game Plan for 2015

The New Year is here and if you’re like many, you’ve already laid out several New Year’s resolutions. While they may not be practical for everyone, resolutions can really help not only bring focus but revisiting them each month can help you stay productive and actually achieve those goals that you’ve listed.

Get Noticed: Seven Ways to Drive More Traffic to Your Business Website

Building a powerful CelebrityExpert® brand on the internet starts with a great website. Your website should be visually appealing, packed with strong content, and most importantly […]

Don’t Let Them Off the Hook: Nine Ways to Keep Your Customers and Prospects Engaged

My father loves to fish. But as any fisherman (or woman) knows, fishing can be an extremely frustrating hobby. And there is nothing more frustrating than when a fish hits your line, devours your bait, fights your efforts to reel him in before finally getting free of your hook and getting away.

Does Your Website Make You a Celebrity?

Why should you care about being a celebrity? After all, you’re a business owner interested in making a profit, not making headlines on TMZ.com or in the tabloids. So what’s the big deal?

Online Marketing Secrets: How to Get the Most Out of Your Google+ Local Listing

The world of online marketing is fast-paced, to say the least. I talk to clients every day, and many of them confess that keeping up with all of the latest trends and developments can be overwhelming. I’ll tell you the same thing that I tell them… which is, don’t worry, that’s my job!

Celebrity Branding Online: How to Build Your Email List

A well-crafted email marketing strategy leads to new clients, higher client retention, and ultimately higher profitability. But without a strong email list, none of this is possible.

Celebrity Branding Online: How to Use the Internet to Tell Your Story

We all love stories. We like getting to know characters, we like watching them overcome challenges, and we like watching them grow. And if you can identify your story and learn to communicate it powerfully online, you’ll find that it’s possible to separate yourself from the competition.

Celebrity Branding Online: 6 Ways to Join the Conversation Taking Place in the Minds of Your Prospects

One of the principles of effective marketing is that if you can find a way to join the “conversation” that is already taking place in the minds of your customers and prospects, you will have a far easier time winning their business.

2014 is Flying By: Are You Building Your Celebrity Status… or Are You Losing Time?

There is more to online marketing than your website—but your website is where it all begins.

SEO Secrets: What You Need to Know About Writing Search-Engine Friendly Content

In today’s day and age, most business owners are called upon to do some writing every once in a while. It may be blogging or article […]

Can your phone help you stay productive?

We pride ourselves on staying on board with technology trends. We’re the people that stalk websites waiting for the very second a new phone is released. […]

The Weather Is Getting Cooler – How About Your Social Media Presence?

Many people don’t understand social media – even if they access it themselves. For whatever reason, some were perfectly fine with advertising for their businesses through […]

A Presence On LinkedIn Is Important

If you thought LinkedIn was just for those seeking employment, you could not be more wrong. While the popular social networking site is ideal for those […]

Social Media Growth Takes Time

As social media experts, we hear it often, “How can I make my Facebook page grow?” or “How can I get 10,000 new followers in 2 […]

Why Businesses Should Forget About Dumping Facebook

Over the past few years Facebook has made some serious changes. In the eyes of many businesses, bloggers, markers and brands, these changes have mostly been […]

The iPhone 6 Is Coming! Are You Ready?

Tech lovers everywhere are losing their minds over the release of Apple’s newest iPhone. We’ve seen this before, haven’t we? Oh, that’s right – EVERY Apple […]

Top 5 Ways To Bump Up Your Social Media Stats

Since the beginning of time, social media lovers have always wanted more. Having 5 followers is not enough. Especially if you can have 5,000. Organically growing […]

36 Rules of Social Media

Like any functioning system, the practice of social media marketing comes with its own set of rules that you should follow to get the most out […]

Understanding Content Marketing : Repurposing Content

Content Marketing is defined as any marketing that involves the creation and sharing of media and publishing content in order to acquire customers.  Each time you […]

The Importance of Authenticity in Social Media

Have you ever viewed a Twitter account and wondered how they got several thousand followers when their avatar is the egg and they have only posted […]

Understanding Content Marketing : Sharing Content

Content Marketing is defined as any marketing that involves the creation and sharing of media and publishing content in order to acquire customers.  Each time you […]

Understanding Content Marketing: Finding Content

There is a lot that goes into building a business from having a creative vision to hiring a staff to finding and nurturing your customer base. […]

How Fit Is Your Social Media?

A recent Huffington Post article compared the use of social media to a physical fitness regimen and the comparison is particularly apt. In order to be […]

40 Social Media Marketing Acronyms Revealed [Infographic]

In the social media universe, it is often necessary to keep your messages brief. This has brought about an explosion of Internet specific acronyms used to […]

Does Your Business Need Pinterest?

Pinterest is the newest darling of the social media world – and with good reason! Pinterest boasts 70 million users 23% of whom use it every […]

5 Reasons Hashtags Are the Unsung Heroes of Social Media

There are lots of tips and tricks out there to help you get the most out of your social endeavors, but if you only become proficient […]

Incorporating Mother’s Day and Father’s Day Into Your Online Marketing

As most of us (hopefully!) know, Mother’s Day (Sunday, May 11th) and Father’s Day (Sunday, June 11th) are coming up fast! While you’re probably already planning […]

What Myths Do You Believe About Your Website?

In the third article in our series about online marketing myths, we’re going to tackle the myths many people still believe about their websites! Not only […]

Are You Safe From Heartbleed?

As companies have rushed to find out if they’ve been affected by Heartbleed, and what to do if they were, I’m sure you’ve received emails or […]

Celebrity Branding Online: Are You Speaking Your Audience’s Language?

The world of online marketing is evolving rapidly. Social media, SEO, video production, content marketing, and the list goes on. If you are like most small […]

Fact or Fiction: Social Media Marketing Myths

Now that I’ve covered some of the biggest email marketing myths, let’s go over some of the biggest social media marketing myths that persist today. Unfortunately, […]

Email Marketing Myths Debunked

In honor of Gmail’s 10th birthday, I thought now would be the perfect time to go over some major misconceptions about email marketing, and why you […]

Paid Vs. Organic

There’s been a lot of talk over the past couple years over the use of paid vs. organic. While paid on search engines is commonly accepted, […]

Back to Basics: Common Website Terms You Need to Know

Last week, I covered some of the terms you need to know in order to fully expand and grow your social media presence. This week, I’ll […]

Back to Basics: Common Social Media Terms You Need to Know

With a constant influx of new social media platforms (and constant updates to old ones), it’s easy to get confused about the latest social media lingo. […]

Spring Cleaning Your Online Presence

With spring thankfully only two weeks ago, it’s time to think about Spring Cleaning! But we’re not talking about cleaning your house, or even your office; […]