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You’ve started a podcast. But now you want to grow your listener base. Follow these do’s and don’ts to promote your podcast to a wider audience. […]
Read MoreCyber Monday sales in 2017 totaled a record $6.59 billion. There is no better time to move your social media audience to action than during the […]
Read MoreAre you hosting an event? You can use several social media platforms to promote your upcoming event and attract a crowd. Use Facebook’s Event Function to […]
Read MoreAs Google’s search algorithm continues to change, understanding how the search engine uses artificial intelligence (AI) and machine learning to show users the most relevant articles […]
Read MoreThe first step to a successful campaign is to increase your email open rates. This can be achieved when you consider your subject line. How, you […]
Read MoreIt was just a few weeks ago that Google made one of the more major changes to its algorithm that it’s made in a long time. […]
Read MoreNever underestimate the reach of social media. Posting racially insensitive remarks, Halloween costumes in poor taste, and jokes gone awry have all gotten people fired. It […]
Read MoreIf you’ve been in business for a minute – or half a century – you’ve likely heard (maybe ad nauseam) that people overwhelmingly choose to do […]
Read MoreUsing video as part of your digital marketing plan isn’t a novel idea. In fact, brands and businesses have been using video for decades. Have you […]
Read MoreIn the SEO world, we watch everything Google says and does with interest and care. If they take the time to tell us about something they’ve […]
Read MoreThere’s no denying that when content “goes viral” it can do amazing things for the marketing of a company, organization, or brand. This is one occasion […]
Read MoreToday, most businesses or business owners understand social media should play a role in the customer acquisition process—in getting more customers. They also generally accept that […]
Read MorePerhaps you’ve heard of Terry Kniess. He’s the guy who went on The Price is Right and guessed the exact price for his showcase on the […]
Read MoreYou’ve probably heard about Pope Francis’ TED Talk video that was shown in April. The 18-minute video became a worldwide sensation. The Pope really knows how […]
Read MoreIt’s probably the most coveted spot on the Internet – ranking first on Google’s search engine results page (SERP). That’s when you know you’ve made it […]
Read MoreYour website is a big investment in time and money. It needs to be working for you, otherwise, it’s time to pitch it to the curb […]
Read MoreEveryone has a story to tell. Consider the success of TED Talks. These gatherings feature an eclectic mix of speakers, from former presidents to academia to […]
Read MoreNothing in the search ranking world is more frustrating than when one of your competitors ranks higher than you on Google. It’s like watching a second […]
Read MoreGone are the days on Facebook where “liking” a post is your only option. Now, whether you are a mobile or desktop user, you’re able to […]
Read MoreDeveloped in 2012 in Sydney, Australia, Canva has experienced massive growth. In just three years and with Guy Kawaski, former Chief Evangelist for Apple, on the […]
Read MoreIn 2015, Hootsuite was named the top social media tool for managing multiple accounts for one brand and it continues to be at the top of […]
Read MoreMore and more consumers are turning to social media to file complaints. To ensure you’re building trust with your customers, follow these steps to restore faith […]
Read MoreKeeping a close eye on your competition’s reach on Facebook is an important practice that is simple and free, thanks to the metrics available within your Facebook page insights section.
To see each post from your competition during the past week and gauge the reach and engagement of those posts, follow the steps below:
Read MoreDo you have strong opinions or valuable insights on key topics in your field of expertise? If so, you should consider adding a Podcast to your […]
Read MoreAd-supported web-based tools are giving web marketers have more free resources to create compelling content than any point in the history of the internet. With sites […]
Read MoreWiFi signals are always in demand, and if you have many customers or other visitors near your business, you can convert the foot traffic into […]
Read MoreDuring the past year, natively-uploaded videos gained significant popularity on Facebook as businesses and individuals noticed demonstrably higher engagement with followers compared to embedded YouTube video […]
Read MoreThanks to free web traffic analytics offered from trackers such as compete.com and similarweb.com, you can see how your site’s number of visitors compares to your […]
Read MoreAnyone with a social media account can post images, which raises the challenge to create posts that truly stand out from the visual competition on Facebook […]
Read MoreHave you started an online poll? If you don’t see the value in posting polls, take a look at the three reasons why you need to add […]
Read MoreEarning attention on social networks is more challenging than ever. Without the proper tools to optimize your images and videos, competitors will overshadow your presence on […]
Read MoreWhat do Mark Twain & Google Plus have in common? Rumors of their death were greatly exaggerated. Last week, Google made a major announcement that is […]
Read MoreWe’ve all heard the saying, "A picture is worth a thousand words", and the online marketplace is no exception. Google established itself as the go-to source […]
Read MoreIn the era of data-driven web marketing, knowledge is power. In the world of social media marketing, the most valuable knowledge you can acquire is accurate insight on your […]
Read MoreToday’s world of rapid communication prompts many marketers and business owners alike to fall for the temptation of syncing multiple social media accounts. Social media syncing […]
Read MoreGood news for online marketers and business owners: You don’t have to wait for Instagram to rollout its ad availability for your business. If you’ve seen […]
Read MoreHow to Turn Your Company’s Video Into a YouTube Ad Ten years after YouTube’s launch, it has emerged as much more than a destination to watch […]
Read MoreThanks to web traffic tools such as Google Analytics, anyone with the ability to paste a code on the backend of their website can see the […]
Read MoreWhen it comes to search engine’s criteria for rankings, the only constant is change. Search engine optimization in 2015 requires much more sophistication than stacking keywords […]
Read MoreA recent announcement from Google pleased business owners and web marketers: Google will provide advertisers the ability to target ads according to email lists. The new […]
Read MoreToday marks the debut of the iPhone 6S, which means you’ll be seeing more Apple fanatics raving about their new gadgets. Small business owners and marketers […]
Read MoreWith the consumer power at all-time high, many web masters and business owners assume consumers want to explore as many options as possible, but data from […]
Read MoreRegardless of your personal opinion on Facebook, has become too large to ignore in your online marketing plan, and the latest addition to the social network […]
Read MoreAcquiring new traffic to your site is always a great accomplishment, but it’s only half of the battle for converting visitors into customers. To ensure your […]
Read MoreOn Facebook, Natively-Uploaded Videos Receive Higher Engagement Than 3rd Party Links Online video has emerged as the most valuable use of a company’s web marketing resources. […]
Read MoreOne of the most important adjustments website administrators can make to their site is to make the process of buying a product or service as easy […]
Read MoreQuality Content production is a key for every webmaster who wishes to keep current website visitors loyal while attracting new visitors. One of the most valuable […]
Read MoreFew sites can rival Pinterest visitor engagement with visual-content Thanks to "Buyable Pins" a new advertising option offered by Pinterest & E-Commerce platform Shopify.com, small business […]
Read MoreCollege students represent a coveted demographic for many companies, and for good reason. While many college students don’t enjoy disposable income comparable to other demographics, they […]
Read MoreWhile Facebook and Twitter are the dominant platforms for sharing your brand’s best content, don’t overlook or disregard additional social networks and online communities where your […]
Read MoreIf you heard about a strategy that would improve your online ads’ click through rates by 20%, wouldn’t you implement the necessary tactics immediately? According to […]
Read MoreOne of the largest social media posting platforms, Buffer.com, conducted a five-year-long study a total of 4.8 million tweets from 2 million different users to measure […]
Read MoreConsistent content creation on your site or blog is a valuable investment of time that will benefit your brand or business for years to come. While […]
Read MoreWhile Facebook and Twitter are obvious priorities for social media marketing campaigns, image-centered social networks such as Instagram and Pinterest offer valuable platforms to build your […]
Read MoreAs smartphone usage continues to expand, mobile-friendly formats are a necessity for a successful email marketing campaign. Recent surveys revealed several eye-opening statistics for anyone and […]
Read MoreLast week, Google announced that the world’s most popular video platform, YouTube, will begin featuring commercials with direct links to various products. In this new commercial format, when users click on […]
Read MoreLess than one month after Google tweaked its search engine to prioritize mobile-friendly websites for higher rankings Microsoft announced a similar rollout for Bing. Unlike Google’s issuing […]
Read MoreHow often do you tweet? To the average business owner or self-employed entrepreneur, your answer may seem trivial, but it’s more important than ever, thanks to […]
Read MoreUpon hearing the news earlier last week, many of our clients reached out to question what’s going on with Google+. To be honest, until Google makes […]
Read MoreYou’ve heard about blogs. Everyone has heard about blogs. Blogs have been present on the e-space since before they had a formal name. Despite what you […]
Read MoreOne of the biggest questions people ask regarding social media management is,”Why?” Many question why they even need to invest the money in having someone manage […]
Read MoreWe’ve talked quite a bit about Instagram and we aren’t done! If you aren’t hip to this social media network, you may want to explore it […]
Read MoreDid you read our first post on tackling social media? It was there where we gave some suggestions on how to amplify your posts and reach […]
Read MoreLast week we discussed having an overall social media game plan and we received a lot of great feedback from our CelebritySites supporters! We’re glad to […]
Read MoreThe New Year is here and if you’re like many, you’ve already laid out several New Year’s resolutions. While they may not be practical for everyone, resolutions can really help not only bring focus but revisiting them each month can help you stay productive and actually achieve those goals that you’ve listed.
Read MoreBuilding a powerful CelebrityExpert® brand on the internet starts with a great website. Your website should be visually appealing, packed with strong content, and most importantly […]
Read MoreMy father loves to fish. But as any fisherman (or woman) knows, fishing can be an extremely frustrating hobby. And there is nothing more frustrating than when a fish hits your line, devours your bait, fights your efforts to reel him in before finally getting free of your hook and getting away.
Read MoreWhy should you care about being a celebrity? After all, you’re a business owner interested in making a profit, not making headlines on TMZ.com or in the tabloids. So what’s the big deal?
Read MoreThe world of online marketing is fast-paced, to say the least. I talk to clients every day, and many of them confess that keeping up with all of the latest trends and developments can be overwhelming. I’ll tell you the same thing that I tell them… which is, don’t worry, that’s my job!
Read MoreA well-crafted email marketing strategy leads to new clients, higher client retention, and ultimately higher profitability. But without a strong email list, none of this is possible.
Read MoreWe all love stories. We like getting to know characters, we like watching them overcome challenges, and we like watching them grow. And if you can identify your story and learn to communicate it powerfully online, you’ll find that it’s possible to separate yourself from the competition.
Read MoreOne of the principles of effective marketing is that if you can find a way to join the “conversation†that is already taking place in the minds of your customers and prospects, you will have a far easier time winning their business.
Read MoreThere is more to online marketing than your website—but your website is where it all begins.
Read MoreIn today’s day and age, most business owners are called upon to do some writing every once in a while. It may be blogging or article […]
Read MoreWe pride ourselves on staying on board with technology trends. We’re the people that stalk websites waiting for the very second a new phone is released. […]
Read MoreMany people don’t understand social media – even if they access it themselves. For whatever reason, some were perfectly fine with advertising for their businesses through […]
Read MoreIf you thought LinkedIn was just for those seeking employment, you could not be more wrong. While the popular social networking site is ideal for those […]
Read MoreAs social media experts, we hear it often, “How can I make my Facebook page grow?” or “How can I get 10,000 new followers in 2 […]
Read MoreOver the past few years Facebook has made some serious changes. In the eyes of many businesses, bloggers, markers and brands, these changes have mostly been […]
Read MoreTech lovers everywhere are losing their minds over the release of Apple’s newest iPhone. We’ve seen this before, haven’t we? Oh, that’s right – EVERY Apple […]
Read MoreSince the beginning of time, social media lovers have always wanted more. Having 5 followers is not enough. Especially if you can have 5,000. Organically growing […]
Read MoreLike any functioning system, the practice of social media marketing comes with its own set of rules that you should follow to get the most out […]
Read MoreContent Marketing is defined as any marketing that involves the creation and sharing of media and publishing content in order to acquire customers. Each time you […]
Read MoreHave you ever viewed a Twitter account and wondered how they got several thousand followers when their avatar is the egg and they have only posted […]
Read MoreContent Marketing is defined as any marketing that involves the creation and sharing of media and publishing content in order to acquire customers. Each time you […]
Read MoreThere is a lot that goes into building a business from having a creative vision to hiring a staff to finding and nurturing your customer base. […]
Read MoreA recent Huffington Post article compared the use of social media to a physical fitness regimen and the comparison is particularly apt. In order to be […]
Read MoreIn the social media universe, it is often necessary to keep your messages brief. This has brought about an explosion of Internet specific acronyms used to […]
Read MorePinterest is the newest darling of the social media world – and with good reason! Pinterest boasts 70 million users 23% of whom use it every […]
Read MoreThere are lots of tips and tricks out there to help you get the most out of your social endeavors, but if you only become proficient […]
Read MoreAs most of us (hopefully!) know, Mother’s Day (Sunday, May 11th) and Father’s Day (Sunday, June 11th) are coming up fast! While you’re probably already planning […]
Read MoreIn the third article in our series about online marketing myths, we’re going to tackle the myths many people still believe about their websites! Not only […]
Read MoreAs companies have rushed to find out if they’ve been affected by Heartbleed, and what to do if they were, I’m sure you’ve received emails or […]
Read MoreThe world of online marketing is evolving rapidly. Social media, SEO, video production, content marketing, and the list goes on. If you are like most small […]
Read MoreNow that I’ve covered some of the biggest email marketing myths, let’s go over some of the biggest social media marketing myths that persist today. Unfortunately, […]
Read MoreIn honor of Gmail’s 10th birthday, I thought now would be the perfect time to go over some major misconceptions about email marketing, and why you […]
Read MoreThere’s been a lot of talk over the past couple years over the use of paid vs. organic. While paid on search engines is commonly accepted, […]
Read MoreLast week, I covered some of the terms you need to know in order to fully expand and grow your social media presence. This week, I’ll […]
Read MoreWith a constant influx of new social media platforms (and constant updates to old ones), it’s easy to get confused about the latest social media lingo. […]
Read MoreWith spring thankfully only two weeks ago, it’s time to think about Spring Cleaning! But we’re not talking about cleaning your house, or even your office; […]
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