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Back to Basics: Common Website Terms You Need to Know

Last week, I covered some of the terms you need to know in order to fully expand and grow your social media presence. This week, I’ll explain some key website-related terms you need know to make the most of our your online presence!

Here are the terms you need to know:

1)   Visits. This is the number of times a website was frequented. It does not take into account repeat visits, so if John Doe visits your website 10 times, this will be counted as 10 visits. Visitors will tell you the number of people that visited your site.

2)   Page views. This will tell you have many pages on your site were looked at during any given period. It’s different from visits, because visits tracks the overall visit no matter how many pages a person looks at. On the other hand, page views gives you a more accurate perspective of how many pages each person is visiting.

3)   Ezine. Do you send out a monthly print newsletter to your clients? An Ezine is basically an email version of that, and it provides news about your company, as well as valuable information for your clients. Your blogs and articles are perfect information to include!

4)   Call-to-Action. A Call-To-Action is simply a form on your site that allows people to take further action by signing up for an Ezine, requesting a consultation, requesting a free chapter or report. Your Call-To-Action will have better results the stronger the draw is. For instance, a complimentary workbook to go with your book will draw in more people than a request to sign up for an Ezine.

5)   Autoresponder. When someone signs up via a Call-To-Action on your website, you don’t want to just send them to a thank you page and be done with it. You need to keep the user engaged. One of the easiest ways to do this is to set up an autoresponding sequence, which is just a series of emails with useful information that you send to subscribers. For instance, if someone has requested a free chapter of your book, the first email in the sequence would send them the link to download the chapter. The next might tell them how to connect with you on social media. A well-spaced sequence will keep users from forgetting about you.

6)   Landing page. The landing page is just the first page on your site that a visitor sees. For instance, if you link to your blog on social media, then that blog is the landing page for people who click on the link.

7)   Bounce rate. The bounce rate tells you how many people left your site after looking at the landing page. It’s normal to lose a sizeable percentage of people on that first page (50% is generally considered the average bounce rate), but a bounce rate that’s too high says that your content isn’t connecting with users, and that’s costing you clients.

8)   Referrers. These show you where your traffic is coming from, and can including search engines (from paid or natural search), or any place you promote your content (such as on your social media profiles).

9)   Keyword. The keywords you see in your report tell you what words people are searching for that brings them to your site. They can be pretty straightforward (i.e. "financial planner in Illinois"), or, increasingly, they’re longer and more conversational (i.e. "how to save for retirement past 50"). The latter type is called a long-tail keyword.

So, there you have it: the terms you need to help you understand your website and how it’s doing! Have any more questions? Don’t hesitate to get in touch!