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3 Ways Social Media Can Benefit Your SEO Strategy

With so many websites competing for first page rankings, search engine optimization, or SEO, is more important than ever. And social media strategy can play a […]

Do’s and Don’ts of Building a Podcast Audience Via Social Media

You’ve started a podcast. But now you want to grow your listener base. Follow these do’s and don’ts to promote your podcast to a wider audience. […]

4 Tips for Creating an Effective Holiday Social Media Marketing Plan

Cyber Monday sales in 2017 totaled a record $6.59 billion. There is no better time to move your social media audience to action than during the […]

Social Media Strategies to Promote Your Upcoming Event

Are you hosting an event? You can use several social media platforms to promote your upcoming event and attract a crowd. Use Facebook’s Event Function to […]

How to Improve Your SEO by Understanding the Google Search Algorithm

As Google’s search algorithm continues to change, understanding how the search engine uses artificial intelligence (AI) and machine learning to show users the most relevant articles […]

Dos and Don’ts for Creating Subject Lines That Will Get Your Emails Read

The first step to a successful campaign is to increase your email open rates. This can be achieved when you consider your subject line. How, you […]

Website Rankings Tanked Recently? If So, Here’s Why… (and How to Turn It Around Fast!)

It was just a few weeks ago that Google made one of the more major changes to its algorithm that it’s made in a long time. […]

Is SEO Dead? (Ummmm….. No.)

Look anywhere online and you’ll likely find a lot of articles with a myriad of titles, proclaiming that, “SEO is dead.” What does that mean? Is […]

It Seemed Like a Good Idea at the Time – Social Media Mistakes to Avoid

Never underestimate the reach of social media. Posting racially insensitive remarks, Halloween costumes in poor taste, and jokes gone awry have all gotten people fired. It […]

Want to Make More Money Online? You Need to Build Trust & Authority… NOW!

If you’ve been in business for a minute – or half a century – you’ve likely heard (maybe ad nauseam) that people overwhelmingly choose to do […]

The Quick and Simple Guide to Using Video Marketing

Using video as part of your digital marketing plan isn’t a novel idea. In fact, brands and businesses have been using video for decades. Have you […]

What Google’s Meta-Description Expansion Means—AND What It Means to YOU!

In the SEO world, we watch everything Google says and does with interest and care. If they take the time to tell us about something they’ve […]

How to Use Instagram’s New Poll Feature

Instagram has jumped on the train with Twitter and released their new interactive feature, Instagram Poll Sticker. Instagram now allows you to add a question with […]

“MAKE Them Love Me!” – Can You MAKE Content Go Viral?

There’s no denying that when content “goes viral” it can do amazing things for the marketing of a company, organization, or brand. This is one occasion […]

Harnessing the Power of Social Media to Grow Customers (and Keep Them!)

Today, most businesses or business owners understand social media should play a role in the customer acquisition process—in getting more customers. They also generally accept that […]

The Basics to Facebook Page Insights

Facebook is truly a notable advertising product that offers useful analytics to monitor user engagement, effectiveness of campaigns, demographics…the list goes on. This wealth of information gives […]

5 Steps For a Successful Social Media Profile

Creating social media profiles is an absolute MUST when it comes to your online marketing strategy. Social Media is a great way to expose your business […]

3 Ways to Use Google Trends

What is Google Trends? It’s a unique and useful tool that keeps track of what people want to know about. As a business owner this tool […]

Tips to Grow Your Blog Audience

Ok, so you’ve started a blog, but now you’re stuck on figuring out how to get people to read it. Although a good blog starts with […]

The Top Tips to Keep Facebook Interesting

If Facebook has become boring and monotonous for you to update, you can bet that your followers are probably thinking the same thing. Social media is […]

Segment Your Brands to Make Them Shine with LinkedIn Showcase Pages

Perhaps you’ve heard of Terry Kniess. He’s the guy who went on The Price is Right and guessed the exact price for his showcase on the […]

SEO Checklist For Your Blog Posts

Search engine optimization is important for business owners to include in their marketing strategy. Optimizing your web and blog content makes your website more visible to […]

How to Track User Engagement with CrazyEgg

What is “User Engagement Metrics” and why should you be tracking it? User Engagement Metrics allow you to see what your visitors to the website are […]

The Top 3 Priorities For Your Social Media Sites

Being a business owner you’re constantly busy! You barely have enough time to juggle all of what’s being demanded from you, so it’s understandable that you […]

How to Create and Schedule Social Media Posts Through HootSuite

Is social media posting taking up too much time out of your day? Have you tried scheduling your social media posts in advance? When scheduled social […]

The Pope is on Social Media – Why Aren’t You?

You’ve probably heard about Pope Francis’ TED Talk video that was shown in April. The 18-minute video became a worldwide sensation. The Pope really knows how […]

4 Tips to Build Trust and Credibility Through Social Media

Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn are on the rise and present a valuable marketing opportunity for all business owners. It allows […]

Making Your Videos Mobile Friendly

Your videos need to be mobile friendly. People consume a great deal of video content on their mobile devices, and this is a trend that will […]

7 Common Video Marketing Mistakes to Avoid

It takes a bit of time and practice to master video marketing, but it’s not hard to do at all. Along the way, you’ll make mistakes […]

How to Choose The Right CRM For Your Business

As business owners we don’t always have enough time in our day to manage our never-ending to-do lists. Luckily we have plenty of programs and tools […]

How Do You Plan to Finish First? – Choosing Between Organic vs Paid Search Results

It’s probably the most coveted spot on the Internet – ranking first on Google’s search engine results page (SERP). That’s when you know you’ve made it […]

Common Web Design Mistakes To Avoid

A website can be the first impression a potential client has of you, so it’s important to design a site that functions properly and gives visitors […]

How to Use Hashtags The Right Way For Your Marketing Strategy

Hashtags, when used correctly, can be a key player for your social media marketing strategy. They allow your content to be discoverable and connect you with […]

Using Polls For Your Social Media Strategy

Having just a presence on social media is not enough in today’s marketing world. To have a strong and effective social media strategy it is important […]

New Social Media Tools to Try in 2017

As a business owner you have many things to juggle on a daily basis, so it makes sense that you might struggle to get all your […]

Is it Time to Redesign Your Website? –Follow These 3 Metrics for the Answer

Your website is a big investment in time and money. It needs to be working for you, otherwise, it’s time to pitch it to the curb […]

4 Ways You Are Not Using Your Email Marketing Effectively

If you’re looking to increase sales and strengthen your relationship with existing clients, then email marketing can be the most effective marketing tool no matter what […]

Why Facebook Live Video Should Be a Part of Your Marketing Plan

If you’re looking to improve your social media engagement and communication with your audience, then Facebook Live Video might be worth a try. Similar to Periscope, […]

How to Use Instagram Multiple Image Posts to Grow Your Business

Instagram is one of the most popular social networks with over 500 million monthly active users, so if your business is not using it, then you […]

Got Something to Say? Get the Word Out with a Little “StorySelling”

Everyone has a story to tell. Consider the success of TED Talks. These gatherings feature an eclectic mix of speakers, from former presidents to academia to […]

Get Ready for the Mobile Search Evolution

There are now three things that are certain in life: Death, taxes, and Google changing their search algorithms. It shouldn’t be surprising that the company is […]

Outrank Your Competitors with These SEO Tips

Nothing in the search ranking world is more frustrating than when one of your competitors ranks higher than you on Google. It’s like watching a second […]

How to Build a Blogging Team

The good news is that your blog has taken off successfully. The bad news? It’s hard to keep up with the following. It may be time […]

Give Your Small Business a Big Impact with an Updated Website

Photo Credit:Flickr/AutomotiveSocial Is your website gaining you customers or losing them for you? As a small-business owner, you face many hurdles large companies don’t face – […]

How To Avoid Email Marketing Pitfalls

Although it can be deceptively easy, email marketing is a powerful tool. Done correctly, it will generate leads, improve customer loyalty and contribute to a powerful […]

Snapchat: Could YOU REALLY Use It In Your Business?

Over the last few years, Snapchat has seen incredible growth as a social media platform. According to BusinessofApps.com, Snapchat has over 100 million active users and […]

Adobe Spark Video

ConvinceandConvert.com called 2016 the ?Year of Video Marketing,? and web traffic studies have shown audiences are straying away from traditional blog posts toward video content. Keep […]

Optimizing the Conversion Rate on Your Website

It?s all about the ROI right? Sure! But on your website, it?s not JUST about making a sale. What about those not ready to buy quite […]

Convert Plug

Are you having challenges gaining subscribers with your media content? Consider the tool called ConvertPlug to add pop-ups and inline forms to your website, encouraging new […]

Interactive content marketing is here to stay

Over the last couple of years, the growing trend of interactive content has been increasing and it?s expected to continue through 2016. Gone are the days […]

How To Navigate Social Media For Traffic Generation

Traffic generation is a hot topic in regards to internet marketing. However, when you start to break down the components that make this all up, you […]

How To Leverage Content Marketing For Any Website

Look online for what marketers think about content marketing, and I won?t be in the minority when I say that ?content is king.? They say that […]

How to connect with Snapchat followers

In 2012, two college students created Snapchat at Stanford University. Since it?s debut, Snapchat has reached an audience of over 100 million viewers and is continually […]

Unsplash

We all know the importance of having a photo to accompany text, whether on a website or blog posting. However, finding the perfect photo can be […]

Video Marketing

Video was one of the most popular content marketing formats in 2015- with good reason. According to a 2016 study conducted by Aberdeen Group on video […]

Voice Searches

In your digital marketing strategies, you may have seen a rise in questions-based searches and the use of long-tailed key words? what does this mean? Further […]

Repurposing content

Are your archives full of blogs, PowerPoint presentations, and other media that are just collecting dust, despite it’s continued relevancy? Older content may not be ready […]

Advertising on Instagram

Ever considered an ad on Instagram? With a community of over 400 million users (making it one of the world’s largest social media platforms), Instagram ads […]

Your New Assistant Could Be Coming to a Phone Near You!

Have you heard? Rumor has it that Facebook will be launching a new Artificial Intelligence “Bot” within their Messenger app next week at their F8 conference. […]

Meme Marketing

Have you ever considered thought about meme marketing? Memes are images that reference popular culture with an image and a few lines of text that is […]

Using Twitter Events to Your Advantage

Twitter Analytics offers a lot of useful information: they collecting data on your mentions, profiles visits, and followers. No Analytics will enable you to learn even […]

Facebook Instant Articles

On February 18, Facebook introduced the concept of Facebook Instant Articles: a new platform that will be available to all content publishers starting in April. What […]

Repurpose content on LinkedIn

Do you have some older posts or content ideas that didn’t get their due credit? Repurposing content is growing trend in 2016, many marketers are finding […]

Using Facebook Reactions

Gone are the days on Facebook where “liking” a post is your only option. Now, whether you are a mobile or desktop user, you’re able to […]

Getting Started on Canva

Developed in 2012 in Sydney, Australia, Canva has experienced massive growth. In just three years and with Guy Kawaski, former Chief Evangelist for Apple, on the […]

Scheduling Tweets on Hootsuite

In 2015, Hootsuite was named the top social media tool for managing multiple accounts for one brand and it continues to be at the top of […]

Customer service with social media

More and more consumers are turning to social media to file complaints. To ensure you’re building trust with your customers, follow these steps to restore faith […]

How to Monitor Your Competition’s Facebook Reach

Keeping a close eye on your competition’s reach on Facebook is an important practice that is simple and free, thanks to the metrics available within your Facebook page insights section.

To see each post from your competition during the past week and gauge the reach and engagement of those posts, follow the steps below:

How to Post Your First Podcast in 5 Easy Steps

Do you have strong opinions or valuable insights on key topics in your field of expertise? If so, you should consider adding a Podcast to your […]

Make Your Social Media Graphics Stand Out With GIFs

Ad-supported web-based tools are giving web marketers have more free resources to create compelling content than any point in the history of the internet. With sites […]

How Your WiFi Signal Can Gain Facebook Fans

  WiFi signals are always in demand, and if you have many customers or other visitors near your business, you can convert the foot traffic into […]

Creating a Social Media Quiz

A great way to drive traffic to your website is creating a quiz. Quizzes are a benefit to bring more people to your site, pique interest […]

How to Add Captions to Facebook Videos

During the past year, natively-uploaded videos gained significant popularity on Facebook as businesses and individuals noticed demonstrably higher engagement with followers compared to embedded YouTube video […]

How to Gauge Competitors’ Website Traffic for Free

Thanks to free web traffic analytics offered from trackers such as compete.com and similarweb.com, you can see how your site’s number of visitors compares to your […]

Free Tools to Optimize Visual Content for Social Media

Anyone with a social media account can post images, which raises the challenge to create posts that truly stand out from the visual competition on Facebook […]

Three Reasons You Should Be Using Polls

Have you started an online poll? If you don’t see the value in posting polls, take a look at the three reasons why you need to add […]

3 Valuable Apps for Social Media Optimization

Earning attention on social networks is more challenging than ever. Without the proper tools to optimize your images and videos, competitors will overshadow your presence on […]

Google Plus Gets Another Overhaul

What do Mark Twain & Google Plus have in common? Rumors of their death were greatly exaggerated. Last week, Google made a major announcement that is […]

How to Use Pinterest’s New Visual Search Feature to Your Advantage

We’ve all heard the saying, "A picture is worth a thousand words", and the online marketplace is no exception. Google established itself as the go-to source […]

How to Find Your Facebook Fans’ Top Interests

In the era of data-driven web marketing, knowledge is power. In the world of social media marketing, the most valuable knowledge you can acquire is accurate insight on your […]

For Social Media Image Uploads – One Size Does Not Fit All

Today’s world of rapid communication prompts many marketers and business owners alike to fall for the temptation of syncing multiple social media accounts. Social media syncing […]

You Don’t Have to Wait for Instagram’s Ad Rollout

Good news for online marketers and business owners: You don’t have to wait for Instagram to rollout its ad availability for your business.  If you’ve seen […]

How to Turn Your Company’s Video Into a YouTube Ad

How to Turn Your Company’s Video Into a YouTube Ad Ten years after YouTube’s launch, it has emerged as much more than a destination to watch […]

How to Track Your Site’s Conversions Via Google Analytics

Thanks to web traffic tools such as Google Analytics, anyone with the ability to paste a code on the backend of their website can see the […]

Google’s New Standards for True “High-Quality Content”

When it comes to search engine’s criteria for rankings, the only constant is change. Search engine optimization in 2015 requires much more sophistication than stacking keywords […]

How to Use Your E-Mail Lists for Effective Search Engine Marketing

A recent announcement from Google pleased business owners and web marketers: Google will provide advertisers the ability to target ads according to email lists. The new […]

3 Reasons to Prioritize Mobile Site Optimization

Today marks the debut of the iPhone 6S, which means you’ll be seeing more Apple fanatics raving about their new gadgets. Small business owners and marketers […]

Top Reasons To Limit Options on Your Page Layouts

With the consumer power at all-time high, many web masters and business owners assume consumers want to explore as many options as possible, but data from […]

How Facebook Shop Could Give Your Biz A Boost!

Regardless of your personal opinion on Facebook, has become too large to ignore in your online marketing plan, and the latest addition to the social network […]

How To Increase Page Views Per Visit Via Internal Links

Acquiring new traffic to your site is always a great accomplishment, but it’s only half of the battle for converting visitors into customers. To ensure your […]

Don’t Limit Your Video Uploads To YouTube

On Facebook, Natively-Uploaded Videos Receive Higher Engagement Than 3rd Party Links Online video has emerged as the most valuable use of a company’s web marketing resources. […]

How To Improve Conversions On Ad Landing Pages

One of the most important adjustments website administrators can make to their site is to make the process of buying a product or service as easy […]

Find Info About Your Site’s Visitors’ Habits & Interests Via Google Analytics

Quality Content production is a key for every webmaster who wishes to keep current website visitors loyal while attracting new visitors. One of the most valuable […]

A New Option for E-Commerce: Pinterest & Shopify’s ‘Buyable Pins’

Few sites can rival Pinterest visitor engagement with visual-content Thanks to "Buyable Pins" a new advertising option offered by Pinterest & E-Commerce platform Shopify.com, small business […]

How to Target Google Search Ads & Facebook Ads to College Students

College students represent a coveted demographic for many companies, and for good reason. While many college students don’t enjoy disposable income comparable to other demographics, they […]

5 Places to Share Content for New Referral Traffic

While Facebook and Twitter are the dominant platforms for sharing your brand’s best content, don’t overlook or disregard additional social networks and online communities where your […]

How to Target Hispanic Markets on Google & Facebook

If you heard about a strategy that would improve your online ads’ click through rates by 20%, wouldn’t you implement the necessary tactics immediately? According to […]

Social Media Study Suggests Early Tweet Gets The Click

One of the largest social media posting platforms, Buffer.com, conducted a five-year-long study  a total of 4.8 million tweets from 2 million different users to measure […]

Expand Your Online Following With New Facebook Author Tags

Consistent content creation on your site or blog is a valuable investment of time that will benefit your brand or business for years to come. While […]

How to Increase Traffic From Instagram, Pinterest

While Facebook and Twitter are obvious priorities for social media marketing campaigns, image-centered social networks such as Instagram and Pinterest offer valuable platforms to build your […]