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With so many websites competing for first page rankings, search engine optimization, or SEO, is more important than ever. And social media strategy can play a […]
Read MoreYou’ve started a podcast. But now you want to grow your listener base. Follow these do’s and don’ts to promote your podcast to a wider audience. […]
Read MoreCyber Monday sales in 2017 totaled a record $6.59 billion. There is no better time to move your social media audience to action than during the […]
Read MoreAre you hosting an event? You can use several social media platforms to promote your upcoming event and attract a crowd. Use Facebook’s Event Function to […]
Read MoreAs Google’s search algorithm continues to change, understanding how the search engine uses artificial intelligence (AI) and machine learning to show users the most relevant articles […]
Read MoreThe first step to a successful campaign is to increase your email open rates. This can be achieved when you consider your subject line. How, you […]
Read MoreIt was just a few weeks ago that Google made one of the more major changes to its algorithm that it’s made in a long time. […]
Read MoreLook anywhere online and you’ll likely find a lot of articles with a myriad of titles, proclaiming that, “SEO is dead.” What does that mean? Is […]
Read MoreNever underestimate the reach of social media. Posting racially insensitive remarks, Halloween costumes in poor taste, and jokes gone awry have all gotten people fired. It […]
Read MoreIf you’ve been in business for a minute – or half a century – you’ve likely heard (maybe ad nauseam) that people overwhelmingly choose to do […]
Read MoreUsing video as part of your digital marketing plan isn’t a novel idea. In fact, brands and businesses have been using video for decades. Have you […]
Read MoreIn the SEO world, we watch everything Google says and does with interest and care. If they take the time to tell us about something they’ve […]
Read MoreInstagram has jumped on the train with Twitter and released their new interactive feature, Instagram Poll Sticker. Instagram now allows you to add a question with […]
Read MoreThere’s no denying that when content “goes viral” it can do amazing things for the marketing of a company, organization, or brand. This is one occasion […]
Read MoreToday, most businesses or business owners understand social media should play a role in the customer acquisition process—in getting more customers. They also generally accept that […]
Read MoreFacebook is truly a notable advertising product that offers useful analytics to monitor user engagement, effectiveness of campaigns, demographics…the list goes on. This wealth of information gives […]
Read MoreCreating social media profiles is an absolute MUST when it comes to your online marketing strategy. Social Media is a great way to expose your business […]
Read MoreWhat is Google Trends? It’s a unique and useful tool that keeps track of what people want to know about. As a business owner this tool […]
Read MoreOk, so you’ve started a blog, but now you’re stuck on figuring out how to get people to read it. Although a good blog starts with […]
Read MoreIf Facebook has become boring and monotonous for you to update, you can bet that your followers are probably thinking the same thing. Social media is […]
Read MorePerhaps you’ve heard of Terry Kniess. He’s the guy who went on The Price is Right and guessed the exact price for his showcase on the […]
Read MoreSearch engine optimization is important for business owners to include in their marketing strategy. Optimizing your web and blog content makes your website more visible to […]
Read MoreWhat is “User Engagement Metrics” and why should you be tracking it? User Engagement Metrics allow you to see what your visitors to the website are […]
Read MoreBeing a business owner you’re constantly busy! You barely have enough time to juggle all of what’s being demanded from you, so it’s understandable that you […]
Read MoreIs social media posting taking up too much time out of your day? Have you tried scheduling your social media posts in advance? When scheduled social […]
Read MoreYou’ve probably heard about Pope Francis’ TED Talk video that was shown in April. The 18-minute video became a worldwide sensation. The Pope really knows how […]
Read MoreSocial media platforms such as Facebook, Instagram, Twitter, and LinkedIn are on the rise and present a valuable marketing opportunity for all business owners. It allows […]
Read MoreYour videos need to be mobile friendly. People consume a great deal of video content on their mobile devices, and this is a trend that will […]
Read MoreIt takes a bit of time and practice to master video marketing, but it’s not hard to do at all. Along the way, you’ll make mistakes […]
Read MoreAs business owners we don’t always have enough time in our day to manage our never-ending to-do lists. Luckily we have plenty of programs and tools […]
Read MoreIt’s probably the most coveted spot on the Internet – ranking first on Google’s search engine results page (SERP). That’s when you know you’ve made it […]
Read MoreA website can be the first impression a potential client has of you, so it’s important to design a site that functions properly and gives visitors […]
Read MoreHashtags, when used correctly, can be a key player for your social media marketing strategy. They allow your content to be discoverable and connect you with […]
Read MoreHaving just a presence on social media is not enough in today’s marketing world. To have a strong and effective social media strategy it is important […]
Read MoreAs a business owner you have many things to juggle on a daily basis, so it makes sense that you might struggle to get all your […]
Read MoreYour website is a big investment in time and money. It needs to be working for you, otherwise, it’s time to pitch it to the curb […]
Read MoreIf you’re looking to increase sales and strengthen your relationship with existing clients, then email marketing can be the most effective marketing tool no matter what […]
Read MoreIf you’re looking to improve your social media engagement and communication with your audience, then Facebook Live Video might be worth a try. Similar to Periscope, […]
Read MoreInstagram is one of the most popular social networks with over 500 million monthly active users, so if your business is not using it, then you […]
Read MoreEveryone has a story to tell. Consider the success of TED Talks. These gatherings feature an eclectic mix of speakers, from former presidents to academia to […]
Read MoreThere are now three things that are certain in life: Death, taxes, and Google changing their search algorithms. It shouldn’t be surprising that the company is […]
Read MoreNothing in the search ranking world is more frustrating than when one of your competitors ranks higher than you on Google. It’s like watching a second […]
Read MoreThe good news is that your blog has taken off successfully. The bad news? It’s hard to keep up with the following. It may be time […]
Read MorePhoto Credit:Flickr/AutomotiveSocial Is your website gaining you customers or losing them for you? As a small-business owner, you face many hurdles large companies don’t face – […]
Read MoreAlthough it can be deceptively easy, email marketing is a powerful tool. Done correctly, it will generate leads, improve customer loyalty and contribute to a powerful […]
Read MoreOver the last few years, Snapchat has seen incredible growth as a social media platform. According to BusinessofApps.com, Snapchat has over 100 million active users and […]
Read MoreConvinceandConvert.com called 2016 the ?Year of Video Marketing,? and web traffic studies have shown audiences are straying away from traditional blog posts toward video content. Keep […]
Read MoreIt?s all about the ROI right? Sure! But on your website, it?s not JUST about making a sale. What about those not ready to buy quite […]
Read MoreAre you having challenges gaining subscribers with your media content? Consider the tool called ConvertPlug to add pop-ups and inline forms to your website, encouraging new […]
Read MoreOver the last couple of years, the growing trend of interactive content has been increasing and it?s expected to continue through 2016. Gone are the days […]
Read MoreTraffic generation is a hot topic in regards to internet marketing. However, when you start to break down the components that make this all up, you […]
Read MoreLook online for what marketers think about content marketing, and I won?t be in the minority when I say that ?content is king.? They say that […]
Read MoreIn 2012, two college students created Snapchat at Stanford University. Since it?s debut, Snapchat has reached an audience of over 100 million viewers and is continually […]
Read MoreWe all know the importance of having a photo to accompany text, whether on a website or blog posting. However, finding the perfect photo can be […]
Read MoreVideo was one of the most popular content marketing formats in 2015- with good reason. According to a 2016 study conducted by Aberdeen Group on video […]
Read MoreIn your digital marketing strategies, you may have seen a rise in questions-based searches and the use of long-tailed key words? what does this mean? Further […]
Read MoreAre your archives full of blogs, PowerPoint presentations, and other media that are just collecting dust, despite it’s continued relevancy? Older content may not be ready […]
Read MoreEver considered an ad on Instagram? With a community of over 400 million users (making it one of the world’s largest social media platforms), Instagram ads […]
Read MoreHave you heard? Rumor has it that Facebook will be launching a new Artificial Intelligence “Bot” within their Messenger app next week at their F8 conference. […]
Read MoreHave you ever considered thought about meme marketing? Memes are images that reference popular culture with an image and a few lines of text that is […]
Read MoreTwitter Analytics offers a lot of useful information: they collecting data on your mentions, profiles visits, and followers. No Analytics will enable you to learn even […]
Read MoreOn February 18, Facebook introduced the concept of Facebook Instant Articles: a new platform that will be available to all content publishers starting in April. What […]
Read MoreDo you have some older posts or content ideas that didn’t get their due credit? Repurposing content is growing trend in 2016, many marketers are finding […]
Read MoreGone are the days on Facebook where “liking” a post is your only option. Now, whether you are a mobile or desktop user, you’re able to […]
Read MoreDeveloped in 2012 in Sydney, Australia, Canva has experienced massive growth. In just three years and with Guy Kawaski, former Chief Evangelist for Apple, on the […]
Read MoreIn 2015, Hootsuite was named the top social media tool for managing multiple accounts for one brand and it continues to be at the top of […]
Read MoreMore and more consumers are turning to social media to file complaints. To ensure you’re building trust with your customers, follow these steps to restore faith […]
Read MoreKeeping a close eye on your competition’s reach on Facebook is an important practice that is simple and free, thanks to the metrics available within your Facebook page insights section.
To see each post from your competition during the past week and gauge the reach and engagement of those posts, follow the steps below:
Read MoreDo you have strong opinions or valuable insights on key topics in your field of expertise? If so, you should consider adding a Podcast to your […]
Read MoreAd-supported web-based tools are giving web marketers have more free resources to create compelling content than any point in the history of the internet. With sites […]
Read MoreWiFi signals are always in demand, and if you have many customers or other visitors near your business, you can convert the foot traffic into […]
Read MoreA great way to drive traffic to your website is creating a quiz. Quizzes are a benefit to bring more people to your site, pique interest […]
Read MoreDuring the past year, natively-uploaded videos gained significant popularity on Facebook as businesses and individuals noticed demonstrably higher engagement with followers compared to embedded YouTube video […]
Read MoreThanks to free web traffic analytics offered from trackers such as compete.com and similarweb.com, you can see how your site’s number of visitors compares to your […]
Read MoreAnyone with a social media account can post images, which raises the challenge to create posts that truly stand out from the visual competition on Facebook […]
Read MoreHave you started an online poll? If you don’t see the value in posting polls, take a look at the three reasons why you need to add […]
Read MoreEarning attention on social networks is more challenging than ever. Without the proper tools to optimize your images and videos, competitors will overshadow your presence on […]
Read MoreWhat do Mark Twain & Google Plus have in common? Rumors of their death were greatly exaggerated. Last week, Google made a major announcement that is […]
Read MoreWe’ve all heard the saying, "A picture is worth a thousand words", and the online marketplace is no exception. Google established itself as the go-to source […]
Read MoreIn the era of data-driven web marketing, knowledge is power. In the world of social media marketing, the most valuable knowledge you can acquire is accurate insight on your […]
Read MoreToday’s world of rapid communication prompts many marketers and business owners alike to fall for the temptation of syncing multiple social media accounts. Social media syncing […]
Read MoreGood news for online marketers and business owners: You don’t have to wait for Instagram to rollout its ad availability for your business. If you’ve seen […]
Read MoreHow to Turn Your Company’s Video Into a YouTube Ad Ten years after YouTube’s launch, it has emerged as much more than a destination to watch […]
Read MoreThanks to web traffic tools such as Google Analytics, anyone with the ability to paste a code on the backend of their website can see the […]
Read MoreWhen it comes to search engine’s criteria for rankings, the only constant is change. Search engine optimization in 2015 requires much more sophistication than stacking keywords […]
Read MoreA recent announcement from Google pleased business owners and web marketers: Google will provide advertisers the ability to target ads according to email lists. The new […]
Read MoreToday marks the debut of the iPhone 6S, which means you’ll be seeing more Apple fanatics raving about their new gadgets. Small business owners and marketers […]
Read MoreWith the consumer power at all-time high, many web masters and business owners assume consumers want to explore as many options as possible, but data from […]
Read MoreRegardless of your personal opinion on Facebook, has become too large to ignore in your online marketing plan, and the latest addition to the social network […]
Read MoreAcquiring new traffic to your site is always a great accomplishment, but it’s only half of the battle for converting visitors into customers. To ensure your […]
Read MoreOn Facebook, Natively-Uploaded Videos Receive Higher Engagement Than 3rd Party Links Online video has emerged as the most valuable use of a company’s web marketing resources. […]
Read MoreOne of the most important adjustments website administrators can make to their site is to make the process of buying a product or service as easy […]
Read MoreQuality Content production is a key for every webmaster who wishes to keep current website visitors loyal while attracting new visitors. One of the most valuable […]
Read MoreFew sites can rival Pinterest visitor engagement with visual-content Thanks to "Buyable Pins" a new advertising option offered by Pinterest & E-Commerce platform Shopify.com, small business […]
Read MoreCollege students represent a coveted demographic for many companies, and for good reason. While many college students don’t enjoy disposable income comparable to other demographics, they […]
Read MoreWhile Facebook and Twitter are the dominant platforms for sharing your brand’s best content, don’t overlook or disregard additional social networks and online communities where your […]
Read MoreIf you heard about a strategy that would improve your online ads’ click through rates by 20%, wouldn’t you implement the necessary tactics immediately? According to […]
Read MoreOne of the largest social media posting platforms, Buffer.com, conducted a five-year-long study a total of 4.8 million tweets from 2 million different users to measure […]
Read MoreConsistent content creation on your site or blog is a valuable investment of time that will benefit your brand or business for years to come. While […]
Read MoreWhile Facebook and Twitter are obvious priorities for social media marketing campaigns, image-centered social networks such as Instagram and Pinterest offer valuable platforms to build your […]
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