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4 Tips for Creating an Effective Holiday Social Media Marketing Plan

Cyber Monday sales in 2017 totaled a record $6.59 billion. There is no better time to move your social media audience to action than during the holidays. Take advantage of this most wonderful time of year for marketing, and use these tips to develop an effective holiday social media marketing plan.

Work Backwards

It’s never too late – or too early – to start developing your social media strategy for the holidays. Think about key dates, such as Cyber Monday, Small Business Saturday, or New Year’s Eve, and plan strategic content leading up to those dates, including blog posts, images, or holiday entertaining tips.

Choose Your Most Effective Platforms

The holidays are hectic enough. You may not want to spread yourself too thin with promotions on every network. Use historical data to determine which platforms will give you the most return on investment and concentrate your best efforts in one or two places.

Don’t Be Afraid to Pay

Paid ads and social media promotions go together like pumpkin spice and lattes, Christmas morning and mimosas…you get the idea. Boost your best Facebook, Twitter, or Instagram posts to a targeted audience to make sure your message is reaching the right people.

Stay Engaged

You’ve put a lot of effort into creating content, so don’t miss your chance to earn lifelong fans. Respond to comments, thank people for sharing posts, and deliver value by answering your followers’ questions.

These tips for developing a successful social media strategy will work year-round, not just during the holidays. By creating an outstanding campaign and seeing it through, you can gain an audience that will follow you into the new year.