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07/03/12 Tuesday Training: Happy Pinning! How to Add a "Pin it" Button

What is Pinterest?

Pinterest is the fastest growing social media platform ever, reaching more than 10 million followers faster than Twitter or even Facebook. "Trending" images (with links back to the original source) can get Pinned and Repinned on thousands of display boards!

Why Pinterest?

Originally, the only images that were trending on Pinterest were creative recipes and wedding ideas; but this social media powerhouse has grown to be so much more than that! Now, trending images can consist of various products, or images linked with useful tips and services!

Perhaps your business is hosting an event—take pictures and Pin-it! Think of creative ways to Pin what you do 🙂 Whether you are a yoga instructor, or a tax relief expert, there are always visuals and images that you can use to attract attention to your business!

Businesses have caught on to this popular visual marketing tool, using it to grow their dollars and promote their online presence! With Pinterest, you can easily build links and advocate your brand! But before you can become a CELEBRITY on Pinterest, you need to know how to install the "Pin-It" button to your website!

How do I start Pinning?

So, now that you are brainstorming which images you want to use to grow your business, lets install a "Pin-It" button that allows users to easily Pin images right off your website!

If you have a WordPress, the work is done for you 🙂 (WordPress just makes everything easier!)

When you sign in to WordPress, just go to Settings on your Dashboard then click Sharing and make sure you add the "Pin-it" button to automatically be available on all of your posts! If you do not have a WordPress, you will need to add your "Pin-it" button manually.

Here’s the code you’ll use to place the "Pin-it" button on your blog in each of your blog posts:

<a href=”javascript:void((function(){var%20e=document.createElement(‘script’);e.setAttribute(‘type’,’text/javascript’);e.setAttribute(‘charset’,’UTF-8′);e.setAttribute(‘src’,’http://assets.pinterest.com/js/pinmarklet.js?r=’+Math.random()*99999999);document.body.appendChild(e)})());”><img alt=”Pin It!” style=’border: none;’ src=”INSERT IMAGE URL HERE”/></a>

If you do not have a blog and want the "Pin-It" button to be present on your traditional website, Pinterest has made it easy for you! Go to this link http://pinterest.com/about/goodies/. This page allows you to enter your website information so that individual images can have a "Pin-it" option!

Now that you know HOW to make your images "Pinnable," you can begin to explore the powers of Pinterest and become a CELEBRITY online! You can create an online catalog, host a competition, Pin a business event, and even Pin special offers