YouTube Shopping Ads: How Your Site Can Benefit
Last week, Google announced that the world’s most popular video platform, YouTube, will begin featuring commercials with direct links to various products.
In this new commercial format, when users click on a product in one of the ads, they will be sent directly to the product’s specific page on the advertiser’s website. The ads within the video commercial will resemble the sample below, provided by Google AdWords:
“TrueView for shopping enables advertisers to scale the manual process of connecting individual products with individual videos…..Advertisers need only connect their campaign with a Merchant Center feed to dynamically add products to their in-stream videos, customized for each user through contextual and audience signals like geography and demographic info.” – Google AdWords.
EARLY TESTS SHOW DRAMATIC AD PERFORMANCE IMPROVEMENT IN NEW FORMAT
According to Google, brands that participated in early tests of TrueView product listing ads on YouTube enjoyed remarkable improvement for driving interest and sales. In one example, online home goods retailer Wayfair saw a 300 percent revenue increase per impression served when compared to previous campaigns.
HOW YOUR BUSINESS CAN BENEFIT FROM THIS NEW ADVERTISING FORMAT
The new format provides more than just an improved presentation, it also gives the advertiser demographic targeting options to ensure its product (or services) are shown to a qualified audience that is most likely to be interested in the product.
Utilizing this combination of product-specific links presented in a straightforward, video that’s targeted to your desired demographic & geographic market, you can dramatically increase qualified traffic to your website.
If you want to showcase your product or service in this format but prefer a web marketing professional to manage your campaign, check out CelebritySites Search Marketing Solutions.