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White Hat/Black Hat/Gray Hat

White Hat/Black Hat/Gray Hat – These are common terms used in the computing world to refer to the level of ethics involved in certain SEO or hacking tactics.

White Hat SEO techniques – Ethical SEO techniques
Black Hat SEO techniques – techniques that are unethical and attempt to circumvent rules and regulations that are in place.
And you guessed it, "Gray Hat" falls somewhere in the middle.

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