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What’s Going to Make a Splash in Social Media in 2014?

While 2013 is coming to a close, there’s that much to look forward to in social media in 2014. From new Facebook features that could help small businesses, to more ways to reach potential customers in your zip code, 2014 is going to be an exciting year!

Here are some of the big upcoming developments that are going to have a big impact on the next year:

1)   Twitter now offers geo-targeted ads. What does this mean for you in the coming year? It means that you’ll be able to target new customers on Twitter by their zip code! Instead of sending your ads out to people who don’t even live near you, you’ll be able to advertise your business to an even more prime audience.

2)   Facebook is adding reviews. And they’ll appear directly below the company name under the cover photo, giving them very eye-catching placement with the potential to give companies a major credibility boost. This is set up automatically for any company that lists their business address, and you cannot remove individual reviews. To help get your page started, it would be worth asking some trusted clients to add their rating!

3)   Foursquare is not going away. Despite there being many predictions of it’s demise, Foursquare has found a way to branch out and integrate itself into larger, more dominant sites like Pinterest and Instagram. By expanding it’s location-based data and notification services to other sites, Foursquare could end up being very helpful to companies looking to target people who are actually local to their business in new and creative ways.

4)   Ads are expanding. In 2014, paid advertising will become even more of a focus on social media. Instagram will soon roll out ads, and Tumblr is working on expanding their offerings, including a "Sponsored Trending Blog" option. Facebook is also pushing ads by lowering a page’s reach. The rational? There’s so much new content constantly being posted that it’s making it harder for as many people to see it. The advice? Make sure your posts are engagement and, of course, buy ads.

5)   Content creation will be more important. Many publications, including Forbes, are predicting that creating unique, informative content related to your brand will be even more vital in the new year. Creating content that highlights your expertise is one of the best ways to leave your mark on a very crowded World Wide Web.

I hope these five points help you when you’re planning out your online presence for next year. If you have questions, please don’t hesitate to get in touch!

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