Using Twitter Events to Your Advantage
Twitter Analytics offers a lot of useful information: they collecting data on your mentions, profiles visits, and followers. No Analytics will enable you to learn even more about what’s trending across the platform. Why is that useful? Researching the trending topics on Twitter can help you join the conversation on trending topics and engage with audiences based on their interests. One of the ways to do this is through Twitter Events. Twitter has a record of all the major events from around the world, including the iHeartRadio Music Awards to the New York International Auto Show and April Fools Day.
To learn what events are being discussed, log into your Twitter account, and click on you account icon and select “Analytics” from the drop-down menu. Once on the analytics page, you’ll click on the “events” tab at the top of the screen to see a full list of events being discussed. By clicking on a specific event topic, for example, entertainment or sports, you can see the most popular events from around the world in those categories and learn more about the demographics surrounding that specific event, including gender and geographical location.
Certainly browse the trending topics that best to relate your brand, but don’t be afraid to stray away to other topics, especially if they’re trending in the demographics that align with your target markets. If something is seemingly unrelated, this analytic offers a chance to get creative. For example, a craft store joined the conversation on Daylight Savings by tweeting about a fun project for kids to teach them about time differences. They were able to market some key products, show they’re family-friendly, and utilize a trending hashtag, all of which can help boost ROI and attract customers.
Getting involved with the conversation is a key part to audience engagement and it’s now easier than ever with these types of social media analytics. Many companies use tools like Twitter analytics to expose their brands and be seen across the platform, getting involved with events could be that first step to exposing your brand to a larger audience.