6/12/12 Tuesday Training: Crafting a Hashtag
Twitter can be the key to effectively promoting your business through social media! With Twitter, you can host Tweet Chats, facilitate conversations to grow your business, get instant feedback from your clients and successfully make you the CELEBRITY of your niche market! 🙂 But, before you can do any of this you need to know how to craft a unique hashtag!
Why Do You Need to Know How to Craft a Hashtag?
A hashtag is significant word or series of characters preceded by the # symbol. Hashtags help categorize posts and can make it easier for other Twitter users to search for tweets. By creating your own hashtag, you can use it to drive conversations about your business, event or blog!
How to Choose a Unique Hashtag:
First, you need to make sure that whatever hashtag you choose isn’t already taken! You can search to see if a hashtag is taken on hashtag.org or twubs.com. Once you’ve decided on which hashtag you want, you need to register it. Registering your hashtag helps prevent other events or organizations from using your hashtag, that way you can have your "own" conversations to promote YOUR business. When crafting a unique hashtag I suggest making them short and easy to remember. You can always abbreviate 🙂
Registering Your Hashtag:
Once you’ve decided on a hashtag and researched to make sure it’s not already being used, it’s time to register it! This will give you ownership of the hashtag. I suggest going to http://twubs.com/ and registering 🙂 Once on the site, click "Register Your Hashtag." That’s it!
Now, you have a hashtag to facilitate interaction between you and your followers to build relationships and promote your business, have fun with it and be creative! Host a Tweet Chat, encourage clients to use your hashtag at an event, have a contest—there are countless ways to promote your business using Twitter! Join the conversation and be the CELEBRITY of your field 🙂