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The Top 3 Priorities For Your Social Media Sites

Being a business owner you’re constantly busy! You barely have enough time to juggle all of what’s being demanded from you, so it’s understandable that you might not have much time to dedicate to social media. But that doesn’t make it any less important.

Below are three social media priorities that you should make time for:

Consistent Updates

A social media page without recent and consistent updates appears worthless and unprofessional.

If a client goes to Facebook to verify your brand and they find an empty business page, they won’t exactly get a positive impression. It can be as simple as posting a video or a link, or just a simple status that will connect you with your users.

Is there a hot topic in your industry that you could comment on? Holidays are also a great way to relate to people. What does your brand want to say about the upcoming celebration? And don’t forget, people love visuals!  Take pictures or a video of an event or maybe an office party to post!

Followers appreciate when you make an effort to connect with them. Doing this could eventually result to more engagement and possibly give you more business, which is why consistent updates are a top priority!

Check Your Messages

Don’t leave your users ignored. Many social media users today go to social media to address their opinions on a business and it’s important that you provide a response to their needs in a timely manner.

And even beyond complaint resolutions, many people ask for more information on a product or service, so by not keeping up with your inbox you could be sitting on missed business opportunities!

Whether you are providing excellent and responsive customer service or to make a sale, monitoring your social media inboxes is crucial for business.

Grow Your Following

Dedicate 20 minutes every week to spend on all your social media accounts and grow your network. You’re more likely to gain new business when you take the time to grow your social media following. It allows for new and sometimes old friends to discover you! It’s a simple task that could reap huge rewards for your business by getting your name out there.

There are several parts to managing your social media, but if you’re trying to figure out where your primary focus should be on, then these three things should be your top priorities.

 

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