SEO and SMM Alerts- 7/15/11 Edition
My father always told me "that when the pupil is ready, the teacher will appear."
I have grown to truly know what that statement means. It’s not that the teacher or lessons weren’t there the entire time, but until you are ready- you won’t notice them, or be willing to listen.
That concept is very true for business.
I am not an only child, my father was blessed with two daughters, but being the youngest I kind of became the tomboy of the family. I know- very difficult to image: me, a tomboy. But it’s true, despite my heels; I grew up with a love of sports (mainly basketball and football) and cars.
As a little girl (as young as 6) I can remember yelling at the refs at Magic games for HORRIBLE calls and I can remember going to car shows and pining over cars by Ferrari, Lamborghini, Bugatti, Porsche, Aston Martin, the list could go on and on….
As much as I love cars… I never got into racing. That probably had something to do with my mother and safety…
Now there is Eric (my boyfriend) who is a very gifted driver and would have loved to race. ANYTHING to do with racing he loves. And because of that- I have been immersed into the fanatical world of racing. I have also learned that I’ll take Formula 1 over NASCAR any day… but I digress…
The other day I was driving back to my office from a meeting with the client and I caught myself smiling at a billboard for a gas station. It was a billboard that had a very well known driver on it and it just said "Good gas."
I finally got it, lol.
Did this advertising just come out? Absolutely not, but I am finally at a place where I am a part of this group and the "lessons" appear.
I think that lesson is important for all of our businesses. Keep the message out there not only for your current prospects, but also for the prospects that just "don’t know, what they don’t know"…. yet.
Enjoy this week’s alerts!
Lindsay’s FAV SEO and SMM Alerts- 7/15/11 Edition
Here’s a video that goes over two very different methods of handling external linking on your site; a great video to take a couple minutes to look at. Beyond that- note how they post this video to their site. This is the CORRECT way to post a video. So often I see people just posting video- and that’s NOT what Google wants to see. What they like to see is an intro paragraph, then video, then more text. This post does that. Check it out!
Here’s a cheat sheet on what to do on Google+
No way to sum up this article- just read it!
- Beauty counts
- Search box
- RSS is alive
- Keep it about the fold
- Link to your best content
- Don’t overdo links
- Watch you’re ad space
- Encourage comments
- Sharing for everyone
- Test for speed
- Crawl and validate
- Pick a powerhouse platform
What are you not doing?
New with Google+ How Google + Affected Social Shares and +1 Adoption Rates
- The mobile web screen is small, so designing for it must be easier
- It is easy to copy and paste mobile apps from platform to platform.
- It is best to fit everyone on one screen
- Businesses determine the user experience
- Buttons are still for clicks