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SEO and SMM Alerts- 4/15/11 Edition

THANK YOU for the absolute FLOOD of emails got last week wishing me a happy birthday! Always great to hear from you! And as always, if there is anything I can do for you- don’t hesitate to shoot me over an email!

So I learned a rather "big brother" thing this week… actually Nick brought it to my attention. One of our hacker friends told him about it.

Apparently, if you have the "location" setting for your camera turned ON on your iPhone- then when you take a picture, that picture is actually encrypted with code that has that location. Simply put, if that setting is turned on and you take a picture of you and you family in your home and then post to a social media site- hackers can track where you live. Yeah… kinda scary. So to avoid that for all you iPhone users do this:

Settings –> Location Services –> and then go to your "camera" and make sure it is OFF.

By the way- if you haven’t seen this video yet, it’s worth watching. Amazing what a good headline can do!

Click Here –> The Power of Words

Have a great weekend and enjoy this week’s alerts!

Lindsay

Lindsay’s FAV SEO and SMM Alerts- 4/15/11 Edition

Top 5 Web Design Mistakes Small Businesses Make

  1. Poor Navigation
  2. No Clear Calls to Action
  3. Color & Contrast
  4. Content, Content, Content
  5. Clutter

HOW To: Get the Most Out of Facebook and Twitter Promotions

Top 5 Facebook Marketing Mistakes Small Businesses Make

  1. Broadcasting
  2. Not Investing Adequate time
  3. Being Boring or Predictable
  4. Failing to Learn About Facebook Mechanics and Tools
  5. Violating Facebook’s Terms

How to Measure Your Facebook Engagement

  • News Feed
  • Monitor Your Per-Post insights
  • Monitor Your Daily Story Feedback

4 Ways to Optimize the SEO Funnel for you Long Tail Keywords

  1. Add email captures at the end of blog posts
  2. Plugging ads to specific products your business offers in your sidebar
  3. Strategic Internal Linking within your posts
  4. Having an in-frame pop-up offer in exchange for emails

3 Unique Ways to Gain Trust on Landing Pages

  1. Add customer testimonials
  2. Use Trust Symbols
  3. Include Privacy Policy

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