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SEO and SMM Alerts- 12/9/11 Edition

Sorry I missed last week’s alert, I was in San Diego filming our Meet the Experts show with Arielle Ford. And even though I have been stuck in bed for the last two days with a terrible cold… I wanted to make sure I got this week’s alert out to you!

I cannot believe it’s already December! It’s going to be Christmas before we know it, and I am completely not ready! Hopefully this cold will subside soon and I’ll be able to decorate the house and finish my Christmas shopping 🙂

Enjoy this week’s alerts! And if you’re like me and not ready for Christmas yet- good luck!

Lindsay 🙂

Lindsay’s FAV SEO and SMM Alerts- 12/9/11 Edition

How Small Businesses Should Adapt to Social Media

Here’s some things you’ll learn:

  • How to more quickly build deeper relationships with prospects
  • How to increase your referrals
  • How to drive customers to your business
  • Why you need to embrace today’s online tools

8 Small Business Social Media Tips from the Pros

  1. Show them the real you
  2. Pick one thing and do it really well
  3. Turn your Facebook into a lead-generating machine
  4. Invest in a great Twitter design
  5. Bring your company onto video
  6. Learn how to master video marketing
  7. Monitor your client and prospects
  8. Give away the secret sauce

5 Tips to Sell Your Blog

  1. Develop the right "mix"
  2. Establish trust with your readers
  3. Determine where your blog fits into the competitive landscape
  4. Test the revenue waters
  5. Be prepared to let go

Twitter Launches Brand Pages for Businesses

Yesterday, Twitter launched Brand Pages for businesses; here are 4 business benefits of Twitter’s redesign:

  1. Larger, Customizable Header Images
  2. Featured Tweet
  3. Separating @replies from @mentions
  4. Embedded Tweets

7 Sure-Fire Signs Your SEO Sucks

  1. Your SEO wins are short-lived
  2. Your content sounds like it was written by an SEO expert from 1999.
  3. Your search strategy doesn’t consider search terms with competitiveness and conversions in mind.
  4. Your search strategy doesn’t consider social media a crucial part.
  5. Your search strategy is not actively trying to build inbound links.
  6. Your search strategy harps on design.
  7. SEO efforts aren’t being comprehensively tracked.

7 Epic Marketing Uses of LinkedIn Answers

  1. Use Questions to Generate Blog Post Content Ideas
  2. Develop Clear Marketing Personas Based on Prospect Questions
  3. Gather Quick Marketing Campaign Feedback
  4. Identify Industry Influencers
  5. Identify Potential Guest Bloggers
  6. Kill Content Jargon
  7. Become a LinkedIn Expert

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