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SEO and SMM Alerts- 12/30/11 Edition

Wow! What a year 2011 has been and I cannot believe that it’s over!

This year has been the best year of my life; business is good, a new little edition was born into the family (my niece on October 11th) and I GOT ENGAGED!!!

Yep- Eric and I are engaged! He made Christmas extra special this year and asked me to marry him on Christmas morning, in the midst of happy sobs, I said YES! Although no date is set yet, it will be 2012 for sure and we couldn’t be happier!

Enjoy this week’s alerts and here’s to a happy and prosperous 2012!

Happy New Year!


Lindsay’s FAV SEO and SMM Alerts- 12/30/11 Edition

8 Ways Digital Will Improve B2B sales in 2012

  1. Social Selling will go mainstream
  2. Companies will use Facebook as a sales channel
  3. Sales executives will adopt big data
  4. Customer engagement becomes a top priority
  5. Outside sales reps will use iPads
  6. Most sales tools will move to the cloud
  7. Sales and marketing will converge
  8. More companies will offer free trials

How to Use Content to Increase Your Sales

Here are a couple things you’ll learn in this video:

  1. How to extend your reach with content
  2. Why you should blog about the cost of your products and services
  3. How to convert your content into sales
  4. How content makes your customers "sales-ready"
  5. Why story is important for your business

12 Google+ Marketing Tips From the Pros

  1. Personalize your page URL
  2. Craft an eye-catching mini-bio for your hovercard
  3. Create a great first impression
  4. Promote your Google + Page
  5. Create a suggested circles list
  6. Leverage photos to connect with your audience
  7. Establish your presence and wait for your audience
  8. Get to know your audience on Google+
  9. Use brand micro-circles for repeat bsuiness
  10. Capitalize on Google+ search to show you’re there
  11. Use Google+ hangouts to communicate with customers
  12. Join other’s hangouts

How to Automate Your Social Media Marketing Like the Pros

  1. Use the right tools
  2. Schedule content at the right time
  3. Diversity content across social media sites
  4. Stay true to your social media roots

10 Ways to Add Facebook Functionality to Your Website

  1. Like Button
  2. Sent Button
  4. Activity Feed
  5. Recommendations
  6. Like Box
  7. Login Button
  8. Registration
  9. Facepile
  10. Live Stream

Maximize the Content Marketing Impact of Your Newsletter

This article discusses 8 ways to go beyond the content of your e-newsletter or event your print newsletter to dramatically increase the reach of your content to prospective customers.

The Only Metrics You Need to Optimize Website Performance

  1. Unique visitors
  2. New vs. Repeat visitors
  3. Traffic Sources
  4. Referring URLS
  5. Most/Least Popular Pages
  6. Indexed Pages
  7. Landing Page Conversion Rate
  8. Bounce Rate

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