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SEO and SMM Alerts- 10/28/11 Edition

What a crazy few weeks it’s been! But things are beginning to settle around the office… although not for long, as on Monday we move offices again (well expanding offices) and we’re gearing up for another Meet the Experts TV show in Orlando.

But, last week’s 2nd Annual Best-Seller’s Summit and Golden Gala Awards couldn’t have gone any better. We had great speakers like Mike Koenings, James Malinchak and this year’s Life-Time Achievement Award Winner, Brian Tracy, as well as 10 other thought leaders from around the country. Not only that, but the Gala was a blast! Pictures will be up soon!

Hope everything is going well with you and as always, please let me know if there is anything I can ever do for you!

Enjoy this week’s alerts!

Lindsay

Lindsay’s FAV SEO and SMM Alerts- 10/28/11 Edition

5 Ways to Humanize Your Company With Social Media

  1. Use your name
  2. Add a Facebook
  3. Connect with people through your writing voice
  4. Listen
  5. Determine why you are here

17 Twitter Marketing Tips from the Pros

Looking for new ways to improve your Twitter Marketing? Check these tips out!

How Content Marketing Builds Trusted Relationships

This article title sounds like something I would write! If you haven’t heard me say it- it’s true. Check out this article for more info on how!

6 Ways Small Businesses Can Win With Facebook

  1. Have a plan and a strategy
  2. Use custom tab applications
  3. Emphasize interaction
  4. Be available
  5. Take action
  6. Be flexible

What are Mobile Marketing Opt-ins and Why are They Important?

First, what is Mobile Marketing? Are you using it? If you are… just like your regular website, you need opt-ins! Check out this article to find out how Mobile Marketing opt-ins differ from traditional website opt-ins.

PPC Copywriting Tips You Can Use in Your SEO Copy

  1. Experiment with exclamation points
  2. Use data and evidence
  3. Try virtual dynamic keyword insertion
  4. Test like a PPC-er
  5. Don’t waste space

How Big is Your Long Tail?

"Choosing keywords to optimize for is a tricky business, made all the more tricky as keyphrases grow longer than a couple of words. As Google has said, up to 20% of search queries in any given day are completely unique. Should you try to optimize your tauntaun sleeping bags product page for “tauntaun sleeping bag,” for “childrens’ tauntaun sleeping bag,” or for “childrens’ star wars tauntaun sleeping bag from hoth”? How can you research whether or not to optimize for such a long tail query?"

16 Insights into Google’s Rating Guildelines

Read the full article for more on each one of these- it’s good stuff!

  1. Relevance is a continuum
  2. Relevance & Spam are independent
  3. The most likely intent rules
  4. Some results are "vital"
  5. Generic queries are never vital
  6. Queries come in 3 flavors
  7. Useful goes beyond relevance
  8. Relevance implies language match
  9. Local intent can be automatic
  10. Landing page specificity matters
  11. Misspellings are rated by intent
  12. Copies content can be relevant
  13. Some queries don’t need defining
  14. Ads without value are spam
  15. Google.com is low relevance
  16. Google raters use Firefox

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