SEO and SMM Alerts- 10/28/11 Edition
What a crazy few weeks it’s been! But things are beginning to settle around the office… although not for long, as on Monday we move offices again (well expanding offices) and we’re gearing up for another Meet the Experts TV show in Orlando.
But, last week’s 2nd Annual Best-Seller’s Summit and Golden Gala Awards couldn’t have gone any better. We had great speakers like Mike Koenings, James Malinchak and this year’s Life-Time Achievement Award Winner, Brian Tracy, as well as 10 other thought leaders from around the country. Not only that, but the Gala was a blast! Pictures will be up soon!
Hope everything is going well with you and as always, please let me know if there is anything I can ever do for you!
Enjoy this week’s alerts!
Lindsay’s FAV SEO and SMM Alerts- 10/28/11 Edition
- Use your name
- Add a Facebook
- Connect with people through your writing voice
- Determine why you are here
Looking for new ways to improve your Twitter Marketing? Check these tips out!
This article title sounds like something I would write! If you haven’t heard me say it- it’s true. Check out this article for more info on how!
- Have a plan and a strategy
- Use custom tab applications
- Emphasize interaction
- Be available
- Take action
- Be flexible
First, what is Mobile Marketing? Are you using it? If you are… just like your regular website, you need opt-ins! Check out this article to find out how Mobile Marketing opt-ins differ from traditional website opt-ins.
- Experiment with exclamation points
- Use data and evidence
- Try virtual dynamic keyword insertion
- Test like a PPC-er
- Don’t waste space
"Choosing keywords to optimize for is a tricky business, made all the more tricky as keyphrases grow longer than a couple of words. As Google has said, up to 20% of search queries in any given day are completely unique. Should you try to optimize your tauntaun sleeping bags product page for “tauntaun sleeping bag,” for “childrens’ tauntaun sleeping bag,” or for “childrens’ star wars tauntaun sleeping bag from hoth”? How can you research whether or not to optimize for such a long tail query?"
Read the full article for more on each one of these- it’s good stuff!
- Relevance is a continuum
- Relevance & Spam are independent
- The most likely intent rules
- Some results are "vital"
- Generic queries are never vital
- Queries come in 3 flavors
- Useful goes beyond relevance
- Relevance implies language match
- Local intent can be automatic
- Landing page specificity matters
- Misspellings are rated by intent
- Copies content can be relevant
- Some queries don’t need defining
- Ads without value are spam
- Google.com is low relevance
- Google raters use Firefox