SEO and SMM Alert- 5/10/13 Edition
Lindsay’s FAV SEO and SMM Alerts- 5/10/13 Edition
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The evolution of search engine algorithms has added to the complexity of search engine optimization. More significantly, it has impacted the level of integration that is needed with other forms of Web optimization. SEOMoz has a great page that shows the updates year by year
Are you looking for actionable tips to improve your social media marketing? Are you wondering what the common themes of social media experts are these days?
My site audit OCD boils down to a low budget method of learning new ways to utilize and incorporate advanced tactics into my digital strategies, making full use of resources that are available to me. Since digital marketing encompasses many different actions, every experience can be re-channeled into strategies or offer insights into how actions can be improved upon.
Free Ways To Reach More People On Facebook
It’s been interesting to see the increase in social media ad spending as of late. A recent study based on a survey of over 500 online marketing and media professionals throughout the U.S. revealed that 64% of them planned to increase social media spending by as much as 10%! With over 650 million daily active Facebook users as of March, 2013, which is a 26% increase year-over-year, this budget increase makes some sense.
Great tips to capture your audience through your headlines!
Think that social media has killed off email? Hardly. Active email users far outnumber users on any social network. For example, 3 billion people use email. Now compare that number with one billion Facebook users, 200 million Twitter users, and 200 million LinkedIn users.
How to Integrate Ratings and Reviews Into Your Social Marketing Programs
Positive ratings and those 5-star reviews from online consumers are powerful marketing content. Some 70% of Americans say they look at reviews before taking the next step to conversion, and 51% of consumers say they would never buy a large electronic item, such as a TV or computer, without reading at least one piece of user-generated content.