SEO and SMM Alert- 12/3/10 Addition
Ummmm…. Is it really December? Wow. Seriously, where has this year gone?!
Since we’re starting to wrap up 2010… I thought I’d start planning for 2011. What questions do you have regarding Social Media and SEO? Let me know, I’d like to take these weekly emails in the direction that will help you grow your business the most in 2011.
Hope you had a wonderful Thanksgiving. I’m currently in New York for our first annual Best-Sellers’ Summit and Awards Gala. This morning, we’re having our first annual Thought Leader’s Summit and I’ve had the privilege to listen to phenomenal speakers (and good friends of mine) Ted Thomas and Marco Kozlowski (you can see the caliber of people that I’m in the room with).
Enjoy the alerts below!
Lindsay’s SEO and SMM Alert- 12/3/10 Addition
"Social media analytics company PeopleBrowsr has launched its social search product ReSearch.ly. The new tool is designed to help brand managers and marketers find the 1% of Twitter users that matter most to them."
- Define Your Content Mission
- Explore Social Media Management Tools
- Keep Track of Who is Posting
- Be Cohesive
- Measure Success
- Report Your Results
- You have a pushy sales strategy
- You’re using the buy now approach
- You’re not asking for the sale
- You’re not properly using lead forms
- You’re not providing decision-making content
(If any, or all-eek!, of these sound like you- check out the article for tips to get back on the right rack! :))
"And that’s the difference between traditional marketing and social media marketing. In traditional marketing, you throw out a message where it will be seen by millions of people who couldn’t care less. In social media marketing, you find the people who are already talking about your message and join the conversation. It’s really that simple and that complicated."
- Companies are still new to social media
- Businesses focus on the "Big 5"
- The 2-year confidence mark
- Companies are broadcasting verse connecting (AMEN! J)
- Businesses turn internal for social media support
- Social media adoption obstacles
- Lack of social media measurement
- Companies lack confidence in their social media strategy
Do any of the below sound like you? Check out the full article for some great tips on overcoming these pains!
- "I can’t keep track of what’s going on"
- "I’m talking to a bunch of nobodies"
- "My customers are out there- but where?"
- "I share a lot of content- but it doesn’t drive any traffic to my website"
- "I can’t justify all the time it takes to do social right!’"
- "I don’t know what my followers are doing online"
- "I can’t filter out the noise from the important stuff"
- "All this engagement isn’t leading to anything"
- "There are not enough hours in the day"
- "I have all this content, but I don’t know what to do with it"
- For a novice launching a Facebook page for their organization, do you have any advice on how to get people to “Like” you?
- Can social media be anti-social? Non-social? Too-social?
- What tools do you use in tracking specific metrics from social media networks?
- Should we create a landing page tab on Facebook?
- What is the best way to engage influencers?
- When using social networking tools, you should be personable, but not tweet about yourself. How do you reconcile the two?
"If you’ve read a bit about search engine optimization (SEO), then you know that attracting lots of high quality inbound links is one of the most effective ways to build authority and improve your rank online. Even if you know how to go about building links – directories, networking and creating remarkable content that people will link to – you may not know what sites to target for inbound links…."
Trying to figure out how you can measure the success of your YouTube videos and apply this information to your overall marketing strategy? Check out his article.