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10/09/12 Tuesday Training: How to Respond to Negative Feedback on Social Media Sites – Part 1

Social media sites are where people go to speak their mind on anything from the brand of coffee they’re currently drinking to their political affiliations. Instead […]

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10/02/12 Tuesday Training: How to Tweet @ Someone

When Twitter first started it was mostly a way to put out little bits of information about your or your thoughts. And not much else. Over […]

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09/25/12 Tuesday Training: How to Find Relevant Content Ideas for Your Social Media Sites

We’ve consistently discussed that social media is a necessity for businesses these days. And if you choose to tackle these monsters alone, it can be especially […]

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Use Your Tool Chest: How the Right Social Media Channels Will Turn You Into a CelebrityExpert®

Successfully branding yourself as a "celebrity" is a game-changer when it comes to growing your business. As I have written before, establishing yourself as a CelebrityExpert® […]

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09/18/12 Tuesday Training: How to Choose Keywords for your Website

Keywords are an extremely important part of search engine optimization. These are the words that Google (or your other favorite search engine) uses to determine whether […]

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email marketing

Email Marketing… Celebrity Style

Email marketing is a powerful tool. And these days, it’s accessible and affordable for businesses of all sizes. However, there is a big difference between doing […]

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07/24/12 Tuesday Training: How to Use Twitter for Customer Service

Twitter can be one of the best tools when it comes to providing your clients with great customer service. Why? —Because it’s personal and it’s fast. […]

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07/17/12 Tuesday Training: Integrating Facebook With WordPress

With over 845 million users, Facebook is the world’s largest social networking site, and with over 53 million WordPress sites in the world, WordPress is one […]

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07/10/12 Tuesday Training: Using Pinterest For Business: Keywords, Hashtags, and Links!

What is Pinterest? Pinterest is the world’s fastest growing social media platform to ever grace the interner, reaching more than 10 million followers faster than Twitter […]

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07/03/12 Tuesday Training: Happy Pinning! How to Add a "Pin it" Button

What is Pinterest? Pinterest is the fastest growing social media platform ever, reaching more than 10 million followers faster than Twitter or even Facebook. "Trending" images […]

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06/26/12 Tuesday Training: How to Install a WordPress Plugin

WordPress Plugins are prepackaged codes that you can install to add unique features and functions to your WordPress website! Thousands of WordPress Plugins are available to […]

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celebrity status

Eight Ways to Use Social Media to Boost Your Celebrity Status

When it comes to personal branding, you have probably heard it said that consistency is critical. Since the objective of your branding efforts is to shape […]

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06/19/12 Tuesday Training: How to Host a Tweet Chat!

Hosting your own Twitter Chat can be an excellent way to interact with your clients and other business professionals. It will give you the opportunity to […]

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6/12/12 Tuesday Training: Crafting a Hashtag

Twitter can be the key to effectively promoting your business through social media! With Twitter, you can host Tweet Chats, facilitate conversations to grow your business, […]

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SEO mistakes

Your Celebrity Expert Status Starts on the Web! Seven SEO Mistakes to Avoid!

Like it or not, your Celebrity Status starts on the web. The first thing anybody does before doing business is goes to the web. If they’ve […]

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Effective Website

Seven Elements of an Effective Website

Great websites come in different shapes and sizes, but when it comes to creating effective websites that really work (as measured by generating leads and sales), […]

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Use Your Social Media Presence to Increase Credibility and Establish Yourself as an Expert

The rising popularity of social media platforms such as Twitter, Facebook, Flickr, Pinterest, LinkedIn, and YouTube present a valuable opportunity for business owners. But before we […]

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Seven Ways Your New Website Will Revolutionize Your Business

If you are like most business owners (myself included), you are always looking for ways to take your company to the next level. Whether it is […]

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Online Branding

Online Branding Tips: Give Your Audience What They Want

Connecting with your audience is critical if you want to establish a strong brand.  It’s simple: if they aren’t paying attention to your blog, articles, and […]

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Google+: What Does it Mean for Your Business (And How to Get Started!)

So I’m sure you have heard the recent buzz about Google+ (whether you have had a chance to get started or not)… but what does it […]

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Building Your Business Blog Empire

By now, I’m sure you’ve heard the term "blog." If not- you might possibly be living under a rock 🙂 Although I have no doubt you […]

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video marketing

Video-Marketing Quick-Start Guide: How to Set Up Your Video-Marketing System

A couple of months ago Google released its “Panda” update. The update effectively made article syndication worthless and with no SEO value. The many marketers who […]

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Stay Connected with LinkedIn

You’ve heard me say it before… LinkedIn can sometimes be thought of as the "redheaded stepchild" of the social media sites. However, with the average household […]

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Tweeting for Small Businesses

This article is a little different than the typical article that I write. If you like, you can skip down to the part where I actually […]

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March 4, 2011- Google is using outside human raters.

Just released today it seems that Google is using outside human raters (in part). Google’s Amit Singhal said they asked raters questions like "Would you be […]

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Who Said Your Tweets Don’t Matter?

So, when checking my rankings today after Google’s recent announcement about article syndication I came across some interesting results for my name… Now- I had seen […]

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How Google’s Recent Change has Changed my Rankings

Although I do still see some articles (on page 3) that were distributed using some of the article syndication sites that got knocked yesterday- the biggest […]

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Ah- the changes of Google

(in case you want to know how we’re changing our strategy do to recent Google changes- this is the email I sent to all my clients […]

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conversion

Online Customer Conversion: Concepts That Increase Sales

The key to customer conversion is simple: Remove the word “no” from the equation, offer options to entice the fence sitters, and make it easy to […]

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publidity trick

Simple Publicity Tricks

You don’t need to be a professional publicist or marketing expert to write effective online press releases. Writing a press release for online distribution is a […]

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11 Myths About Social Media Marketing

Social media has become a very important part of many people’s lives- both personally and in business. The downside of this rapid increase in sites like […]

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6 Important Factors to Consider When Creating a Business Blog

Gone are the days where companies are faceless… with the rise of social media consumers are getting smarter and smarter. Whether it’s the middle of July […]

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6 Tips To Improved Facebook Marketing

When it comes to social networking there’s little doubt that Facebook is the largest and most influential of the social networks online. It has more than […]

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SEO Basics: 20 Tips for Building a Natural-Looking External Link Profile

OK, so, we all know "External link building is essential for improving search engine rank." But, the bigger question is HOW do you get these external […]

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Should You be Using Flash on Your Website?

There are many benefits to using flash on your sites, but there are also drawbacks. The pros and cons need to be weighed carefully when deciding […]

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Online PR NOT the Same as Offline PR

Here’s the biggest misconception I get when talking about PR. People still think that today’s world of online PR is the same as it has always […]

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Producing Content that Keeps People Coming Back to Your Site

As a result of personalized search, anyone who maintains a website will now have to focus on content more than ever before. In order to remain […]

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Increasing Consumer Impatience: Why Businesses Need to Take Notice of Real-Time Updates

The Internet is now faster than ever. With the explosion of social media, and search engine leader Google rolling out its new interface, incorporating real-time updates, […]

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Business Lessons from an Early Age

A story my father wrote about me and one of my first business lessons… “Teaching your children seems to be getting harder these days. I don’t […]

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A Break from Social Media Marketing…

I have been blessed with a wonderful family, all of which I admire and strive to be more like. My father is my mentor… and in […]

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Building a website? HTML vs WordPress

So you want to build a website. Should you go with simple HTML or use a platform like WordPress. The ultimate answer lies in the question, […]

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Facebook "Likes"

If you are on Facebook, you may have seen a change this week. No longer are you a "fan" of a company fan pages (such as […]

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6 Steps for a Digital Spring Cleaning

Spring has sprung and closets everywhere are getting a seasonal cleaning, but closets aren’t the only place to de-clutter. No, I am not pointing out the […]

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How to Use Facebook as a Branding Strategy for Your Business

If you aren’t already connected to the social media revolution, it is time to get your head out of the sand and harness the power of […]

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Do You Have a Social Media Game Plan?

Whether you’re a novice or expert on the Internet, you probably use social media on a daily basis (if not hourly if you are @brianhorn @davidbullock […]

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Social Media Marketing Quick Tip: Be Yourself!

With the social networking sites growing at alarming rates, everyone is jumping in and working towards learning social media marketing and how it can be used […]

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Personalized Search Results, What Does This Mean for You?

By now I’m sure you’ve all heard the buzz about Google’s new personalized search results (although not really new, they have been beta testing for a […]

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Lessons from a friend about Personal Branding

I was speaking with a friend the other day, and we were laughing over something he said in passing that was taken a little deeper than […]

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People buy People- please don’t forget your picture in your marketing!

So, it’s that time of year again… we all start receiving massive amounts of both Holiday cards in the mail as well Holiday emails. Today, I […]

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Social Media: Frequently Asked Questions from Small Business Owners

I came across this article today that I found interesting and thought I would share: “Social Media: Frequently Asked Questions from Small Business Owners”. In this […]

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25 Social Media Sites for Entrepreneurs

I was monitoring my Google Alerts this morning and I came across this article that I thought I would share with everyone. Check it out: 25 […]

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5 Things you MUST have in your Twitter Profile!

A friends and client emailed me the other day about out Twitter designs that we have done for ourselves and some other clients… which got me […]

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Social Media Revolution

Nick (@nicknanton) came across this GREAT YouTube video about the “Social Media Revolution” and I thought I would share it with all of you. It definitely […]

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“Skip Intro”

As I am writing this blog, I am on the plane heading to NY to join the rest of the America’s Premiere Experts for our Celebrity […]

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GREAT use of Social Media to get customers in the door!

While updating my Facebook profile today, I was prompted with an event that Starbucks was putting on. The event was for a free pastry on July […]

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Subway’s New Cell Phone Policy

So I’m at Subway the other day… a pretty regular part of my routine and I see the message below. Do you think they meant me? […]

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Twitter

7 Tips for Making Twitter Work for You and Your Business!

Your ultimate goal when using Twitter should be to network, it’s like an online social hour (or social 140 characters). And like in every networking organization […]

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Google’s New First Page Ranking Criteria

Last week Google announced that they are once again changing their ever mysterious, ever changing, "algorithm " by which they assign their top rankings. The change […]

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“Where Everybody Knows Your Name”

Each month I try and share with you the latest tips and tricks for SEO, online marketing and promoting your business. This month, at the urging […]

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List of Ranking Factors For Designing A High Traffic Website!

So I came across an article the other day that gives you an all encompassing list of SEO factors for your website and what REALLY affects […]

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Organic or Pay-Per- Click?

There is always a discussion on which is better: organic rankings in the search engines or pay-per-click advertisements. My answer: what are you trying to accomplish? […]

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How to Write Content that is Optimized for Search Engines

To me, I always feel like Search Engine Optimization (or SEO as it is known in the industry) is the big elephant standing in the middle […]

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Derek Gehl’s Top Directory List

I recently got my copy of this month’s No BS Report by Dan Kennedy. And as usual there was an Internet Update in there by Derek […]

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Does Your Website Stand up to Design?

I received my copy of The Net Effect this month… by the way, if you do not receive this magazine — GET IT. It will change […]

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Nick Nanton Speaks About Celebrity Branding

For those of you still not quite sure what we do 🙂 Check out the article below where Nick Nanton is interviewed by Dr. Marlene Siersema […]

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The Social Media Loop- Are You In It?

Social Media, as defined by Wikipedia (http://en.wikipedia.org/wiki/Social_media), is primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers […]

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How to Get YOUR News on the Google Radar

Google: the great search engine mystery. How do you get your news picked up by Google News? Unfortunately, Google doesn’t publish a manual on the things […]

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website

Is Your Website Deadly?

Websites are designed to sit there and look pretty, right? After all, everyone has a website today and don’t you feel obligated to throw some thing […]

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Want people from around the world bidding to design YOUR logo?

When developing your business, one of the biggest things to consider is you brand. A brand as defined by Wikipedia is "a collection of images and […]

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Where Do I Start When Writing Content for My Website?

Month after month we share our online secrets with you… well, they’re not really secrets, because we want you to know them, but I’ll stick with […]

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3 Simple Tips to Make Your Website User-Friendly

The one assumption you need to make to follow along with me in this article is "People Buy People." It can be a hard concept for […]

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How to write a "How To" Article

First to understand why these types of articles are great, you have to understand why people like them so much. So why do people like them? […]

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How to Blog in ANY Industry

“Blog- A blog (an abridgment of the term web log) is a website, usually maintained by an individual, that has regular entries of commentary, descriptions of […]

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Top Three Critical Components for a Search Engine-Optimized Website

Everyone wants to know: How can I get my site on the top of the search engines? Although Google doesn’t publish their magical algorithm that will […]

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link building strategies

Do Link Building Strategies Work?

People always ask me how the syndication of press releases and book-marking your blog in many of the social book-marking sites can possibly generate traffic for […]

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Social Book-Marking, Does it Work?

People always ask me how syndication of press releases and book marking your blog in many of the social book marking sites can possibly generate traffic […]

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New Press Release Format to Ponder

I met with a friend and local journalist the other day. As we do, we discussed business (for both parties), interestingly; she mentioned that journalists today […]

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Web Site Tips for 2008

It’s 2008 and as people try to commit to their New Year Resolutions. I thought it worthy to give you some tips for you to commit […]

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5 Quick Tips to Getting Your Emails Read

#1 Release Date is Key: Studies show the Monday, Tuesdays and Weekends are the best days to send your emails to your lists. If you send […]

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Pay Per Click

13 Tips to Keep in Mind When Writing Your PPC Ads

Photo Credit:Flickr/Jerry Nihen 1. Heading This is the most important part of your Ad. The heading is what potential visitors see first when looking at various […]

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7 Fatal Grammar Mistakes to Avoid in Your Writing

1. Your or You’re? First of all, possessive or contraction? "You’re" is a contraction of "you" and "are" saying that "you are’" something. You’re happy. You’re […]

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