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How to Increase Traffic From Instagram, Pinterest

While Facebook and Twitter are obvious priorities for social media marketing campaigns, image-centered social networks such as Instagram and Pinterest offer valuable platforms to build your […]

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email

Improve Your Email Open Rates With Mobile-Friendly Formats

As smartphone usage continues to expand, mobile-friendly formats are a necessity for a successful email marketing campaign. Recent surveys revealed several eye-opening statistics for anyone and […]

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YouTube Shopping Ads: How Your Site Can Benefit

Last week, Google announced that the world’s most popular video platform, YouTube, will begin featuring commercials with direct links to various products. In this new commercial format, when users click on […]

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Bing to Follow Google’s Lead on Mobile-Friendly Search Engine Results

Less than one month after Google tweaked its search engine to prioritize mobile-friendly websites for higher rankings Microsoft announced a similar rollout for Bing. Unlike Google’s issuing […]

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Google Twitter

Google / Twitter Fusion Signals Major Changes Ahead For SEO

How often do you tweet? To the average business owner or self-employed entrepreneur, your answer may seem trivial, but it’s more important than ever, thanks to […]

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Is Google+ Going Away?

Upon hearing the news earlier last week, many of our clients reached out to question what’s going on with Google+. To be honest, until Google makes […]

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blog

Three Reasons Why You Need A Blog

You’ve heard about blogs. Everyone has heard about blogs. Blogs have been present on the e-space since before they had a formal name. Despite what you […]

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social media management

Hire Someone To Manage Your Social Media

One of the biggest questions people ask regarding social media management is,”Why?” Many question why they even need to invest the money in having someone manage […]

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Instagram

5 Reasons Why You Should Be Using Instagram

We’ve talked quite a bit about Instagram and we aren’t done! If you aren’t hip to this social media network, you may want to explore it […]

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social media

Tackling Social Media, Part II

Did you read our first post on tackling social media? It was there where we gave some suggestions on how to amplify your posts and reach […]

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Twitter

Tackling Social Media, Part 1

Last week we discussed having an overall social media game plan and we received a lot of great feedback from our CelebritySites supporters! We’re glad to […]

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Your Social Media Game Plan for 2015

The New Year is here and if you’re like many, you’ve already laid out several New Year’s resolutions. While they may not be practical for everyone, resolutions can really help not only bring focus but revisiting them each month can help you stay productive and actually achieve those goals that you’ve listed.

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website traffic

Get Noticed: Seven Ways to Drive More Traffic to Your Business Website

Building a powerful CelebrityExpert® brand on the internet starts with a great website. Your website should be visually appealing, packed with strong content, and most importantly […]

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customers engaged

Don’t Let Them Off the Hook: Nine Ways to Keep Your Customers and Prospects Engaged

My father loves to fish. But as any fisherman (or woman) knows, fishing can be an extremely frustrating hobby. And there is nothing more frustrating than when a fish hits your line, devours your bait, fights your efforts to reel him in before finally getting free of your hook and getting away.

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celebrity branding

Does Your Website Make You a Celebrity?

Why should you care about being a celebrity? After all, you’re a business owner interested in making a profit, not making headlines on TMZ.com or in the tabloids. So what’s the big deal?

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Google+

Online Marketing Secrets: How to Get the Most Out of Your Google+ Local Listing

The world of online marketing is fast-paced, to say the least. I talk to clients every day, and many of them confess that keeping up with all of the latest trends and developments can be overwhelming. I’ll tell you the same thing that I tell them… which is, don’t worry, that’s my job!

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Email List

Celebrity Branding Online: How to Build Your Email List

A well-crafted email marketing strategy leads to new clients, higher client retention, and ultimately higher profitability. But without a strong email list, none of this is possible.

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story

Celebrity Branding Online: How to Use the Internet to Tell Your Story

We all love stories. We like getting to know characters, we like watching them overcome challenges, and we like watching them grow. And if you can identify your story and learn to communicate it powerfully online, you’ll find that it’s possible to separate yourself from the competition.

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conversation

Celebrity Branding Online: 6 Ways to Join the Conversation Taking Place in the Minds of Your Prospects

One of the principles of effective marketing is that if you can find a way to join the “conversation” that is already taking place in the minds of your customers and prospects, you will have a far easier time winning their business.

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2014 is Flying By: Are You Building Your Celebrity Status… or Are You Losing Time?

There is more to online marketing than your website—but your website is where it all begins.

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SEO

SEO Secrets: What You Need to Know About Writing Search-Engine Friendly Content

In today’s day and age, most business owners are called upon to do some writing every once in a while. It may be blogging or article […]

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productive

Can your phone help you stay productive?

We pride ourselves on staying on board with technology trends. We’re the people that stalk websites waiting for the very second a new phone is released. […]

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The Weather Is Getting Cooler – How About Your Social Media Presence?

Many people don’t understand social media – even if they access it themselves. For whatever reason, some were perfectly fine with advertising for their businesses through […]

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LinkedIn

A Presence On LinkedIn Is Important

If you thought LinkedIn was just for those seeking employment, you could not be more wrong. While the popular social networking site is ideal for those […]

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social media growth

Social Media Growth Takes Time

As social media experts, we hear it often, “How can I make my Facebook page grow?” or “How can I get 10,000 new followers in 2 […]

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Why Businesses Should Forget About Dumping Facebook

Over the past few years Facebook has made some serious changes. In the eyes of many businesses, bloggers, markers and brands, these changes have mostly been […]

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The iPhone 6 Is Coming! Are You Ready?

Tech lovers everywhere are losing their minds over the release of Apple’s newest iPhone. We’ve seen this before, haven’t we? Oh, that’s right – EVERY Apple […]

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social media

Top 5 Ways To Bump Up Your Social Media Stats

Since the beginning of time, social media lovers have always wanted more. Having 5 followers is not enough. Especially if you can have 5,000. Organically growing […]

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36 Rules of Social Media

Like any functioning system, the practice of social media marketing comes with its own set of rules that you should follow to get the most out […]

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Understanding Content Marketing : Repurposing Content

Content Marketing is defined as any marketing that involves the creation and sharing of media and publishing content in order to acquire customers.  Each time you […]

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The Importance of Authenticity in Social Media

Have you ever viewed a Twitter account and wondered how they got several thousand followers when their avatar is the egg and they have only posted […]

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Understanding Content Marketing : Sharing Content

Content Marketing is defined as any marketing that involves the creation and sharing of media and publishing content in order to acquire customers.  Each time you […]

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Understanding Content Marketing: Finding Content

There is a lot that goes into building a business from having a creative vision to hiring a staff to finding and nurturing your customer base. […]

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How Fit Is Your Social Media?

A recent Huffington Post article compared the use of social media to a physical fitness regimen and the comparison is particularly apt. In order to be […]

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40 Social Media Marketing Acronyms Revealed [Infographic]

In the social media universe, it is often necessary to keep your messages brief. This has brought about an explosion of Internet specific acronyms used to […]

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Does Your Business Need Pinterest?

Pinterest is the newest darling of the social media world – and with good reason! Pinterest boasts 70 million users 23% of whom use it every […]

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5 Reasons Hashtags Are the Unsung Heroes of Social Media

There are lots of tips and tricks out there to help you get the most out of your social endeavors, but if you only become proficient […]

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Incorporating Mother’s Day and Father’s Day Into Your Online Marketing

As most of us (hopefully!) know, Mother’s Day (Sunday, May 11th) and Father’s Day (Sunday, June 11th) are coming up fast! While you’re probably already planning […]

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What Myths Do You Believe About Your Website?

In the third article in our series about online marketing myths, we’re going to tackle the myths many people still believe about their websites! Not only […]

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Are You Safe From Heartbleed?

As companies have rushed to find out if they’ve been affected by Heartbleed, and what to do if they were, I’m sure you’ve received emails or […]

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speaking

Celebrity Branding Online: Are You Speaking Your Audience’s Language?

The world of online marketing is evolving rapidly. Social media, SEO, video production, content marketing, and the list goes on. If you are like most small […]

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social media marketing

Fact or Fiction: Social Media Marketing Myths

Now that I’ve covered some of the biggest email marketing myths, let’s go over some of the biggest social media marketing myths that persist today. Unfortunately, […]

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gmail

Email Marketing Myths Debunked

In honor of Gmail’s 10th birthday, I thought now would be the perfect time to go over some major misconceptions about email marketing, and why you […]

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traffic

Paid Vs. Organic

There’s been a lot of talk over the past couple years over the use of paid vs. organic. While paid on search engines is commonly accepted, […]

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Back to Basics: Common Website Terms You Need to Know

Last week, I covered some of the terms you need to know in order to fully expand and grow your social media presence. This week, I’ll […]

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social media

Back to Basics: Common Social Media Terms You Need to Know

With a constant influx of new social media platforms (and constant updates to old ones), it’s easy to get confused about the latest social media lingo. […]

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Spring Cleaning Your Online Presence

With spring thankfully only two weeks ago, it’s time to think about Spring Cleaning! But we’re not talking about cleaning your house, or even your office; […]

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testing

The Power of Testing

Often times, companies either stick with what they’ve always done, or they make haphazard changes without checking to see if they’re helping or hurting their business. […]

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engagement

Five Ways to Improve Engagement

Many professionals are catching on that having a well planned website and continuous content are an important way to help you brand yourself in the Internet […]

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Could You Benefit From a New Domain Extension?

Web.com has recently released 50 new domain extensions, giving business owners and experts a whole slew of new options to choose from when setting up their […]

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call to action

Back to Basics: Does Your Site Need a Call-To-Action?

The quick answer is: Absolutely! Many clients come to us without any way for people to sign up for something on their site, even a basic […]

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email marketing

5 Email Marketing Best Practices to Remember

Each day, every single one of us is inundated with emails. While a few of these are from family and friends, many are from things we’ve […]

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email marketing

Email Marketing 101: Creating the Perfect Template

While it may seem obvious to just create an email template that looks like your website, that’s actually only part of the solution when solving your email marketing problem. In fact, there are many best practices for creating your ideal Ezine template!

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The Online Marketing Year in Review!

As the final day of 2013 winds down, let’s take a few moments to look over some of the biggest stories in the rapidly evolving world of social media and SEO in 2013. From new apps taking the world by storm, to major changes in how we do SEO, it’s been a busy year in online marketing!

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Five Online Resolutions to Make for the New Year

Christmas is this week, which of course means that New Year’s is just around the corner! While many people are making resolutions to improve their health, to get organized, or to volunteer more, you shouldn’t neglect making resolutions to improve your company’s online presence in 2014!

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Bringing the Joy of Christmas to Social Media

It’s officially the most wonderful time of the year! Life is filled with Christmas carols, sparkly decorations, and spending lots of time with friends and family. As it gets closer to the big day, you’ll want to spend more and more with loved ones, and less time focusing on social media. If you plan now, you can keep sharing your expertise (and Christmas spirit!) with your followers all season long.

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What’s Going to Make a Splash in Social Media in 2014?

While 2013 is coming to a close, there’s that much to look forward to in social media in 2014. From new Facebook features that could help […]

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Tools to Help You Maintain Social Media Over the Holidays

As it gets closer and closer to the end of the year, you’ll be spending more and more time with your family and friends, and less […]

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social media

How to Choose the Right Social Media Sites for Your Business

Unless you’ve hired a social media marketing company or designated staff to handle your profiles, you’re likely trying to figure out where you can get the most bang for your buck. After all, you’ll quickly eat up a large percentage of each day if you try to maintain profiles on all the sites available to you, and even then you might not be building the relationships that will really benefit your business!

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Now’s The Time To Start Planning for Thanksgiving

And no, we’re not just talking about planning your menu and décor, and inviting your guests. We mean for social media! Not only is Thanksgiving a […]

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blogging

Back to the Basics: Why Blogging is Important

Sometimes when people hear the suggestion to create a blog, they just shrink away. They think it will be too time-consuming, they think no one will read it, they think it’s a waste of time … However, it’s none of things, or at least, it doesn’t have to be.

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SEO

The Link Between Images and SEO

Since Google made the switch to change to their Hummingbird algorithm, things have changed for images used on your site, in addition to your content posts. Luckily, though, the changes aren’t that drastic, and most of them point back to what we always urge: use images and descriptions that clearly reflect your content instead of generic stock images with meaningless descriptions. Here are five tips to help you out.

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SEO

Basic Tips To Get You Going With SEO

Now that we’ve gone over Google’s Hummingbird algorithm, let’s go over some of the basic things to keep in mind when trying to optimize your site for search engines, both for search engines crawling your site, and the people searching for content!

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What Google’s Hummingbird Update Means for Your SEO

Google just recently released it’s Hummingbird algorithm, and those checking the top keywords bringing traffic to their site have likely already noticed a difference: instead of groups of words like "small business organization help," the keywords are suddenly more conversational. Google’s aim is to better determine a searcher’s intent, and then provide the content that best suits that intent.

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syndicating

The Importance of Syndicating Your Content Online

Creating fresh content for your site on a regular basis is an extremely important way to improve your Google Search rankings. Not only does it give you more results, but it also allows you to easily share your expertise with those searching for someone in your field. For example, if someone’s looking for a financial planner in Tulsa, and you’re the only financial planner that’s regularly posting blogs, articles, and press releases, then you’re going to be the financial planner in Tulsa that seems the most credible and trust-worthy.

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Tumblr

Is Tumblr the Right Fit For Your Business?

When many people think of Tumblr, they think of it as the domain of teenagers. But while it is popular among teens, over half of users are actually over the age of 35, and most of those users are college-educated, making it a great fit for a variety of businesses.

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Events

Using Social Media During Your Events

In celebration of the National Academy of Best-Selling Authors’ Thought Leaders Summit and Golden Gala Awards this week, let’s talk about how you can use social […]

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embedded posts

How Embedded Posts Can Help Your Brand

With most social media platforms jumping on the embedded post platform (Google+ being the latest), people are starting to wonder how they can use this new tool to beef up their online presence.

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How to Get the Most Out of Your Google+ Local Listing

The world of online marketing is fast-paced, to say the least. I talk to clients every day, and many of them confess that keeping up with […]

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LinkedIn

Creating and Growing a LinkedIn Group

LinkedIn groups can be a great way to present your expertise and thoroughly engage with potential clients. It can help your increase your influence and your LinkedIn connections. And luckily, starting one is not difficult!

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Tools to Make Your Social Media Images Stand Out

With Facebook’s announcement that the site is adding shared photo albums (allowing you to add up to 50 contributors per album), I thought now would be a great time to share some free online tools that will make the images you post on your social profiles stand out from those of your competitors!

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social media

Five Things to NEVER Do on Social Media

Lately we’ve been going over all the things you SHOULD do on the various social media sites, but this week I thought we’d go over some […]

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Instagram

Ten Ways to Stand Out on Instagram!

Instagram was launched less than three years ago, but it’s already amassed over 130 million monthly active users, and over 16 billion photos have been shared. As it expands, first by adding video, and then by introducing photo and video embeds, it’s becoming more and more of an asset to businesses.

If you’re looking for ideas of how you can use it for your business, then look no further! Here are ten ways to use Instagram to help your business stand out …

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YouTube

Getting the Most Out of YouTube

Last week, we went over some tips and tricks for Twitter. This week, we’re going to go over how to get the most out of YouTube.

YouTube is the third most popular site in the world, and appeals to almost everyone, making it an optimal place to share your knowledge with the people looking for it. As we covered in this blog, YouTube can work for almost anyone willing to give the site a chance. There’s definitely a niche for you!

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Twitter

Tips and Tricks for Twitter

Twitter is the 12th most popular site in the world, and adds hundreds of thousands of new users each day. It’s important to have a presence […]

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Pinterest

Pinterest Do’s and Don’ts

As promised in last week’s article Ten Ways to Use Pinterest, this week we’ll be looking at 5 do’s and 5 don’ts for this social networking site. Don’t feel overwhelmed though: Pinterest is one of the friendliest social networking sites out there, and users pride themselves on keeping the community positive! If you follow these quick tips, you’ll be sure to have a great time using the site.

Let’s start with the do’s:

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Is Instagram Video Right for Your Business?

Last week, Facebook announced a major Vine competitor by adding video to Instagram. In general, they’re very similar in that both allows users to share extremely short videos online, but Instagram has a few key differences that may make it easier for businesses to embrace:

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hashtag

Making Hashtags Work for You

Now that hashtags have been added to Facebook, they’re now an important part of all the major social networks. Unfortunately, not everyone is sure of how to use them, which leads to avoidance—and missed opportunities. Here are five ways to make hashtags work for you:

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apps

Five Apps to Help You With Your Social Media Presence

Posting on the go is a great way to show your clients what your business is up to in day-to-day life. You can post pictures from […]

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online video

Making the Most Out of Online Videos

Many people are afraid to jump into the wide world of online videos, and it’s usually for one of these three reasons:

– they think it will be time-consuming and expensive
– they can’t imagine how their video will have any impact in the massive sea of online videos (YouTube alone is up to 72 hours of new video every minute, and counting)
– they’re stumped for content ideas

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share

Ten Things to Share on Social Media

As I mentioned two weeks ago, diversity is very important to your social media presence. It keeps your audience from getting bored, and helps them learn […]

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What Google’s Changes Mean for You

Last week Google introduced several new changes to its various product at Google I/O 2013. While some of these changes don’t apply to social media (or […]

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Five Simple Ways To Improve Your Facebook Presence Using EdgeRank

While it’s not new, you may have heard a lot lately about Facebook ‘s EdgeRank and how it’s complicating things for businesses on Facebook.  EdgeRank is […]

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content

Celebrity Branding Online: Bring in New Business by Creating Content That Your Customers Love

You’ve heard me talk about “content marketing” before. In case you’re a bit rusty on your terminology, content marketing is the process of creating relevant content […]

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content

Seven Ways to Create "Sharable" Content

On the internet, content is king. And it always will be. Whether it’s pictures, text, video, tweets, status updates, or whatever… the content you create will […]

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internet marketing

Six Common Internet Marketing Mistakes—and How to Fix Them

The field of Internet Marketing is rapidly changing. So, like mine, I’m sure your to-do list is never ending! Thus, spending hours each week reading up […]

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Social Media Marketing: 13 Social Media Myths Exposed

Over the last 20 years, the internet has revolutionized just about everything when it comes to business—from communications to data storage to marketing. And over the […]

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Online Review

Build Your Online Celebrity Status: Why Online Reviews Are Essential to Your Success

In today’s high-tech business environment, credibility is more important than ever. There’s an expectation that a business, in almost any industry, will have an online presence. […]

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internet marketing

Internet Marketing, Celebrity-Style: How to Overcome 7 Internet Marketing Obstacles

The internet has changed the world of marketing forever. This isn’t news to any of you—every business owner is well aware of the power of the […]

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1-8-13 Tuesday Training: How to use Hootsuite Efficiently

For the average user, Hootsuite is a free and very convenient service used to manage your social media accounts. You can schedule posts, view your Home […]

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1-1-13 Tuesday Training: How to Cross-Sell with Facebook

We all know by now that Facebook can be a great marketing tool for your company (not to mention free). You’re able to engage with your […]

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Become an Online CelebrityExpert™: Do You Know Your Audience?

Do you know your audience (your target market)? "Of course," I can hear you all saying. But do you REALLY know your audience? Do you understand […]

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12-18-12 Tuesday Training: How to "Highlight" something on Facebook

This a simple concept, but we’ve found that with Facebook’s change to Timeline format, this feature went unnoticed by many people. Because of the change to […]

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12-11-12 Tuesday Training: How to Tackle Pinterest for your Business

As one of the fastest growing social media sites (they hit 10 million unique vistors per month faster than any website ever) and with its referral […]

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11-20-12 Tuesday Training: How to Get Your Klout Score

In last week’s Tuesday Training we wrote about measuring your influence in social media outlets through a website called Klout.com. The application gathers information about your […]

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11-13-12 Tuesday Training: How to Get Your Klout Score

Klout.com is a website that measures a person’s influence in social media. To be more specific, it measures how people interact with your content and how […]

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online celebrity

Become an Online Celebrity: Five Ways to Inject Some Life Into Your Internet Presence

Five years ago, simply creating a Facebook page or a Twitter profile was enough to qualify your business as engaging, customer-centered, and forward-thinking. But let’s face […]

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10/30/12 Tuesday Training: No Such Thing as Free PR? An Introduction to HARO

If you’ve never heard of Help A Reporter Out (HARO), you’ve probably been missing great Public Relations opportunities. The company functions as a middle man between […]

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10/23/12 Tuesday Training: How to Respond to Negative Feedback on Social Media Sites – Part 3

Our last two training sessions have been dedicated to this important practice. As more people continue to migrate their social interactions to sites like Facebook and […]

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10/16/12 Tuesday Training: How to Respond to Negative Feedback on Social Media Sites – Part 2

Last week we discussed the importance of this practice. In today’s communication climate, the customer service storms are taking place on Facebook and Twitter instead of […]

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