Making Your Videos Mobile Friendly
Your videos need to be mobile friendly. People consume a great deal of video content on their mobile devices, and this is a trend that will only increase in the future as people use their mobiles even more. People also share a great deal of content on social media using their mobile devices.
As mobile devices become more sophisticated and powerful, they’re better able to stream desktop digital videos. However, you have to make your videos with mobile in mind or else you won’t offer the best viewing experience possible. Here are some tips to help you make your videos more mobile friendly so that they’ll get plenty of engagement with your mobile-using viewers.
To make your videos as mobile-friendly as possible, they should be in MP4 format. This is generally considered a standard format for videos because it is supported by all devices. It also has a quick load time, which is really important for mobile. Mobile users are more likely than web users to click away if content doesn’t load quickly. With spotty Wi-Fi most places, a slow loading time could be fatal.
Plan for Small Screens
When outlining and shooting videos, plan for small screens. Your viewers may be watching your videos on something as small as a smartphone. Make sure that everything is clear and easily visible. If you have links, make sure they’re big enough to be easily seen and tapped. Keep annotations and minor details to a minimum so that your videos don’t appear cluttered.
View Later Options
Give your viewers the option of viewing your video later. It’s often the case that someone will come across an interesting video but won’t have time to watch it right then. A user may be enjoying your video but have a call come in and have to take it. If the video can be bookmarked, saved or set to view later, they can still enjoy it when they have time.
It’s important to give your videos the best visual and audio quality possible. However, the rules are slightly different when it comes to mobiles. For visuals, there is no need for high resolution. A mobile’s screen is so small that beefing up the resolution will make little or no noticeable difference.
However, the opposite is the case with audio. Most people watch videos on their mobiles using the built-in speakers, which are small and low quality. If your audio has noise or quality issues, it may be impossible to hear clearly on a mobile.
Test Your Videos
When you start making your first videos, it’s a good idea to test them across various platforms. Test your videos on each device type that your audience uses. Make sure it loads and looks good. If it doesn’t, make the necessary changes and apply these changes to future videos.