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SEO and SMM Alerts- 5/11/12 Edition
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Happy Friday!

We’re back from a VERY successful Kentucky Derby Mastermind last week! We had a FABULOUS time at the Derby, and got to spend so great time with Dan Kennedy. Pictures to come soon!

Next week we gear up for another TV Shoot in our office with John Spencer Ellis!

Enjoy this week’s alerts!

Lindsay



Lindsay’s FAV SEO and SMM Alerts- 5/11/12 Edition

Penguins, Pandas and Panic at the Zoo

Haven’t heard about the “penguin update.” Check out this article on what you can do if you were affected, and better yet, how not to be affected by yet another Google algorithm change!

5 Tips to Build and Grow Your LinkedIn Network

  1. Update your status frequently and consistently
  2. Build connections constantly
  3. Be strategic about when you are active on LinkedIn
  4. Join and actively participate in LinkedIn groups
  5. What you share matters

Google Analytics Adds Social Reports

New reports that help you measure the impact of your Social Media Marketing!

4 Content Techniques That Will Improve SEO & Sales

  1. Do your best work above the fold
  2. Keywords + USP = Conversion Heading
  3. Bullet Points- your friend for advantages and internal links
  4. Call the Reader to action and complete the sale/inquiry/download

19 Ways to Build Relationships with Blog Comments

Looking for ways to increase your Blog comments and interacted more with your readers? Check out this article!

5 Ways Social Media Can Increase Your Revenue from Existing Customers

  1. Give customers incentives for making more frequent purchases
  2. Give customers a reason to spend more at each purchase
  3. Combine email marketing offers
  4. Educate your customers about your other products and services
  5. Provide consistent value

20 Simple Ways to Boost Blog Subscribers

Another great article on how to boost subscribers, check it out!

How Online Video Can Grow Your Business and Your Brand

Here are some of the things you’ll learn in this video:

  • How you can use video to create a competitive advantage
  • Advice on how you can create quality video on a small budget
  • How to use videos at an event
  • A key way to get more video views
  • How to integrate video into your social media strategy

13 Sloppy Mistakes You’re Making With Your Calls-to-Action

Are you making these mistakes? They’re easy to make! Check out this simple checklist to make sure you’re not making them!

The 6-Step SEO Audit Every Marketer Should Conduct

  1. Check your meta descriptions
  2. Review your page title
  3. Optimize your H1 tags
  4. Make images more user/search friendly with alt text
  5. Optimize the anchor text of your links
  6. Leverage calls-to action






 
 
“Thanks a lot for such a good work. Probably for you it was something that you just do all the time, but after I had so many unfortunate dealings with three of your predecessors and never felt quite satisfied, I can really appreciate and thank you for what you are doing with my new site.” -Jose Gomez
 
Thanks Celebrity Sites®! With your help we just got picked up on a worldwide site for our music buffet option. They even put it on the front page of their site as a “breakthrough”! Our site, art and design looks fantastic. Well done! We couldn’t do it without you!” - Yeosh and Jon Push Button Productions
 
“Thanks for everything! We’re crushing last year’s numbers, already. Thanks for helping us spread the word!” -Neill Foshee, Senior Equity Advisor, Hidden Wealth System
 
“Thanks a lot for such a good work. Probably for you it was something that you just do all the time, but after I had so many unfortunate dealings with three of your predecessors and never felt quite satisfied, I can really appreciate and thank you for what you are doing with my new site.” -Jose Gomez
 
Honestly, you guys are the best. I appreciate all that you do and will do for your clients. You guys really go one step and beyond and I will recommend you to everyone. - Richard Seppala, The ROI Guy  
 
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