SEO and SMM Alerts- 3/25/11 Addition

WHEW! What a busy week! Looking forward to hosting Michael Gerber in our office next week for his Meet the Expert TV shoot! Make sure to check Facebook for photos and behind the scenes footage!

Have a great weekend; enjoy this week’s alerts!

Lindsay

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Lindsay’s FAV SEO and SMM Alerts- 3/25/11 Addition

7 Tips for Launching a Successful Podcast

1. Choose a topic you’re passionate about
2. Brand your podcast
3. Format and structure
4. Plan your content
5. Record, Broadcast and edit your podcast
6. Grow your audience
7. Monetize your podcast

How LinkedIn is Taking Care of Business

“68% of LinkedIn users are 35 or older, 74% have a college degree or better and 39% make more than $100,000 a year.” …Might be time your check it out J

11 Pro Tips for Better Business Blogging

1. Become an industry expert
2. Always be adding value
3. Blogging is a big commitment
4. Reader loyalty cannot be bought
5. Network, share and repeat
6. Be passionate, and show your readers some love
7. Solve your reader’s problems
8. Don’t start a blog, just write for other blogs
9. Know thy audience
10. Remember the two-month rule
11. Interview the big dogs

Why Most Businesses Get Facebook Wrong

Here are some of the things you’ll learn in this video:

• How to use the “opportunity economy” to build your business
• Where the opportunities are for selling indirectly on social media
• How to get more out of your internal communications with a centralized control structure
• Why Facebook has a big impact on business
• Why you should think of Facebook as “email newsletters 2.0?
• The danger of Facebook “yellow-paging”
• Why you need to invest in actively maintaining your Facebook page
• Whether you should wait for the next “Facebook”
• Why you need to go where your customers already are

17 Ways to Grow Your Blog From Top Bloggers

1. Be active in other communities first
2. Write about what you love
3. Write insanely great content
4. Answer Questions for your audience
5. Offer real value
6. Be there for your readers
7. Say something new
8. Make your readers feel good
9. Respect your audience
10. Focus on evergreen content
11. Know your goals and stick to them
12. Deliver as promised
13. Give each reader opportunities to interact with you
14. Ask for subscriptions at the end of your article
15. Place your subscriber box at the top
16. Offer a benefit
17. Let people follow you in the way they prefer

4 Tips for converting Social Media Leads

1. Identify traditional online leads
2. Identify social media leads
3. Differentiating between traditional and social leads
4. Identify where you’re losing social media leads

The Checklist: How to Write and Format Web Content

Need some help writing content for the web? Check out these questions to ask yourself to help guide you on web appropriate content!

3 Places You Can Add Calls-to-Action on Facbeook

1. Custom page tabs
2. Other people’s news feeds
3. Facebook ads & Sponsored stories

Stuff Serious Bloggers Should Remember To Do In Google Analytics

Here are some GREAT tips to make sure you’re getting the most out of your Google Analytics account!

Social Media Signals and What it Means for SEO

“The use of social signals means that companies that have social networking sites but haven’t been actively using them need to pump up their online activity. Since Google recently moved their social search results from the bottom of the page to the main body of search results, having an active social media campaign is more important than ever.”

7 Reasons Businesses Are the Future of Publishing

1. In 10 years newspaper classified revenue has fallen 92%
2. Adults don’t pay for news on tablets and mobile devices
3. 47% of American adults get local news on a mobile device
4. American say they’d feel little or no impact if newspapers closed
5. 75% of US adults unwilling to pay for online news
6. 65% of mobile connected American adults feel it is easier to keep up with news
7. 47% of American adults use their cellphones and tablet computers to get local news and information

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