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SEO and SMM Alerts- 2/3/12 Edition
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As you probably know, I am one of two girls in my family. Being the youngest, and by that point my mother telling my father there was no possible chance he would have a son, I became sort of a tomboy growing up. I know- CLEARLY difficult to image now looking at the outer “girlie-girl” that I am, but I assure you that I shopped in the boys department until about age 15 when I made the Varsity cheerleading squad…. My mother was so proud for multiple reasons….

Although I may look like a fashionista- my inner core (well, despite the emotional breakdowns that women have for really no apparent reason at all- ask Eric, he loves them :) ) is sports and cars…. No, no, not camping- don’t worry I’m not that boy-ish :)

But I DO love my sports… and cars. In fact on the way home the other day I speeded (yes, Dad, speeded) up so I could specifically look at the beautiful white Ferrari 458 in front of me. I thought about how my conversation with an officer might go if I got pulled over; “Sorry Officer that I was driving like I just left the Rolex 24- but I was speeding to catch the 458 in front of me…”

Yes- I doubt he would have found the humor in my excuse.

But like cars, I love sports… and although I do prefer college football (Go Gators!) to the NFL, I still love football.

And what’s the weekend?! The Super Bowl!! Now- although I care little who wins because the Bucs haven’t won a Super Bowl since 2002, I am, like most, excited by the Super Bowl ads…

But here is my thought about those famous Super Bowl ads. Why, only one day out of the year, does everyone focus on marketing?  Only one day. Are we doing that in our businesses? Unfortunately- I know that I am guilty of that. I am too focused on running the business (or playing the game) and slack on my marketing… which I shouldn’t.

So don’t let your business be like the Super Bowl- where you’re only marketing on one big day a year!

Enjoy the alerts… and the game! :)

Lindsay




Lindsay’s FAV SEO and SMM Alerts- 2/3/12 Edition


What the Heck is Going On with Google Privacy?

Did you get an alert this week (maybe even two) about Google’s privacy changing? What does it mean? Check out this article to find out!

9 Ways to Integrate Email and Social Media Marketing

  1. Include social icons in emails
  2. Ask email subscribers to share and connect
  3. Send a dedicated email campaign
  4. Provide incentive
  5. Promote email sign-up via social networks
  6. Include “retweet this” snippet in email
  7. Don’t forget SMS (text)
  8. Promote email marketing on your blog

The SEO’s Guide to Google Analytics 5

Check out this article for a summary of what’s new and different including, new navigation, reporting features, Adword metrics, and more!

The 10 Golden Rules to Attracting Authority Links

  1. Write content that attracts Editorial In-content Links
  2. Fix other people’s broken links
  3. Create a desirable image library
  4. Offer to write a column or do a guest post
  5. Go to where you target audience hands out
  6. Fill gaps in content
  7. Contact big media at the right time
  8. Approach government or education sites
  9. Buy links without penalty
  10. Know the difference between a good and bad site

5 Ways to Brand Your New YouTube Profile

  1. Add a customer URL in the newly placed description area
  2. Add overlays to ALL of your videos
  3. Prevent other ads from showing on your video
  4. Check “Always take subscribers to the Feed Tab”
  5. Prioritize your favorite channels on your home page using the pinned subscribers feature.
 
 
“How many of you Tweet and Twitter? If you’re just trying it out or doing your best to market yourself, check out Lindsay Dicks. She’s the bomb.com when it comes to self promotion.” -Heidi Hatch, Fox 35 News Reporter
 
Dicks Nanton Agency brands Andy Tolbert“I just got off the phone with a reporter for SmartMoney.com for an article about foreclosures that’s going to run on AOL.com in about 2 weeks! She found me by searching on Google and found the press release you did that announced me as a new “expert” for AgentDirectNews.com. Then she went to my website and liked what she saw so she called me up! Imagine, being quoted in an AOL Real Estate story…you can’t BUY that kind of exposure at any price! I knew I was making the right choice to work with you guys and now that has been confirmed ten fold! Thanks for all of your help!” - Andy Tolbert
 
Lindsay is the best Web marketer in the world. Our website is incredible…! -Don Bergis
 
“How many of you Tweet and Twitter? If you’re just trying it out or doing your best to market yourself, check out Lindsay Dicks. She’s the bomb.com when it comes to self promotion.” -Heidi Hatch, Fox 35 News Reporter
 
I love working with you guys. FB, blogs, articles, Google +, new website etc… You don’t mess around! - Jeff Rebarcak / Speaker, Author, Mentor, Doctor
 
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