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SEO and SMM Alert- 10/26/12 Edition
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I shop. I do. I have always loved fashion and clothes and it’s something that Eric definitely had to get used to!

But have you ever really watch an email marketing campaign from a clothing store?

9 times out of 10 they are simply brilliant:

  • They know their target market and their ads are geared towards them
  • The best ones send you specific emails on what you might like based off your buying habits…. “Why yes I want that over priced pair of shoes- thank you! I definitely needed those!”
  • They know their buying cycle and send incentives or discounts when they know the season is high (i.e. Christmas)
  • They track EVERYTHING!

Want to see how to get your email list to like your Facebook fan page? Watch some of the larger stores out there and their email marketing campaigns.

Here’s what I know about an email marketer… the person actually creating the email. They are VERY smart and VERY quick witted… They are writers, not designers. How do I know this? Because a very good friend of mine used to be behind the baby ads and just got recruited for hotels. She was taught to design, not taught to write.

Dan Kennedy used to say that if you never want to be hungry, learn to write and it’s very true. The money is always in your list, if you know them and can give them what they want through the power of your words you’ll never go hungry.

Enjoy this week’s alert!

Lindsay

Lindsay’s FAV SEO and SMM Alerts- 10/26/12 Edition

Wordpress Plugin of the Week: Yet Another Related Posts Plugin

This plugin uses a unique algorithm to find archived blogs that are related to your current post!

A Guidebook to Effective Review Management

In honor of Part 2 of our 3-part Tuesday Training series “How to Respond to Negative Feedback on Social Media Sites, we’re recommending this article to give you more insight into managing  your brand on local review sites.

3 Bonuses of Facebook Pages for Small Business

  1. Tabs
  2. Analytics
  3. Links

5 Tips for Effective Blog Writing

  1. Who is Your Blog Post for?
  2. Does Your Blog Post Layout Flow?
  3. Target Some Search Phrases Properly
  4. Do You Monetize Your Blog?
  5. Do You Take Your Time Writing?

Differentiating Your Website

What do you want your website to look like? Does it reflect your brand? Your products and services? Your market? This article discusses why and how to balance making your website like similar to competitors, but not “too” similar.

Infographic: How to Do Keyword Research for SEO

Keyword confused? Check out this sleek infographic to help you choose your keywords one step at a time.

7 Kinds of Tweets You Need to Send Out Daily

  1. The retweet of your peers and potential supporters
  2. The self researched valuable tweet of a source not everybody reads anyway
  3. The question and/or crowdsourcing tweet asking for support
  4. The reply to one of your followers/followees tweet offering your advice/insights
  5. The group conversation tweet addressing more than one person
  6. The emotional outcry message seeking like-minded individuals to back you
  7. The “I’m doing something I recommend to you as well” update

If you’re frustrated with your current website, or just looking for a little help, we’re now offering website reviews for only $295 (normally $495)! If you’re interested in learning more please email info@celebritysites.com

 
 
“It’s always scary changing your website even when you know you need an update. Lots of times you feel like you are on an island and the people developing your website could care less if they respond to your concerns or not. Not only did Lindsay and her staff stay in constant contact with me through the entire process, they responded immediately to each question, and improved on my own ideas for the site. They thought of things that I would have never considered and have also taken my haphazard social media postings and formed a consistent strategy that is sure to blow the doors off anything I have done before. I feel like I have gotten many times over my money’s worth already. Thanks Lindsay and team!” -Dr. Chris Griffin, Ripley, MS, The Capacity Academy
 
kesseaIn the 14 years I’ve owned businesses, I’ve worked with several IT and web designers. Never has the process been as easy and seamless as it has with CelebritySites. Not once have I entered into a new technology relationship without the fear similar to that of when an entrepenuer makes the dreaded decision to change their phone company; that panic that lives deep down inside that can only grow from past experience. I’m ecstatic to say, we have already moved far beyond any other company I’ve worked with at this stage of the game. My only regret, I didn’t make this commitment sooner; saving myself a lot of time, stress, and lets be honest- money! Thank you Lindsay for all your support, your passion, and your investment in me. -Kessea Moses AKA: Master Bobby Splinter’s Mutant Ninja Turtle
 
Thanks Celebrity Sites®! With your help we just got picked up on a worldwide site for our music buffet option. They even put it on the front page of their site as a “breakthrough”! Our site, art and design looks fantastic. Well done! We couldn’t do it without you!” - Yeosh and Jon Push Button Productions
 
kesseaIn the 14 years I’ve owned businesses, I’ve worked with several IT and web designers. Never has the process been as easy and seamless as it has with CelebritySites. Not once have I entered into a new technology relationship without the fear similar to that of when an entrepenuer makes the dreaded decision to change their phone company; that panic that lives deep down inside that can only grow from past experience. I’m ecstatic to say, we have already moved far beyond any other company I’ve worked with at this stage of the game. My only regret, I didn’t make this commitment sooner; saving myself a lot of time, stress, and lets be honest- money! Thank you Lindsay for all your support, your passion, and your investment in me. -Kessea Moses AKA: Master Bobby Splinter’s Mutant Ninja Turtle
 
elly“Thank you very much for my website!  I am so pleased with it. Within the first day of it being live I have received business & not through referrals. This is a huge difference! Kind regards, gratitude and appreciation for what you do!” -Elly
 
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