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Lindsay’s SEO and SMM Alert – 11/12/10 Addition

I’ve been at the 2010 Glazer Kennedy Info Summit the past two days. And although I have been to many of these conferences over the years, I always enjoy the little nuggets that I get. Whether a much needed reminder of something I’m currently not implementing or something new to take home, my father always said that if you can walk away from these trips with one nugget that you take home and implement than your trip was a success.

I’ve gotten several- but here’s one I picked up very early in Dan’s presentation yesterday morning: Proprietary Language. (Now, keep in mind this is different than industry jargon.)

Proprietary Language (specific terminology used to describe your group, your product, your niche) does two things for people who buy:

  1. It gives them a sense that they belong to some, like a fraternity
  2. It gives them a sense of superiority.

We learned as kids the difference of being an “insider” and an “outsider” and the products that do the best are the ones that inherently build the relationship with their prospect by creating a clear distinction of being “in the know.” This is why membership sites do so well. Are you currently using this in your business? What’s exclusive and VIP about what you currently offering? If the answer is ‘nothing,’ then maybe you should try it.

Back to more learning!

Have a great weekend!



Lindsay’s SEO and SMM Alert – 11/12/10 Addition

Search Engine Journal’s Weekly Search & Social News

Beyond Instant Results: Instant Previews

Here comes Google! “Instant Previews provides a graphic overview of a search result and highlights the most relevant sections, making finding the right page as quick and easy as flipping through a magazine. To use it, click once on the magnifying glass next to the title of any search result and a visual overview of the page will appear on the right. From there, hover your cursor over any other result to see a preview.”

4 Linkedin Tips to Help You Stand Out

  1. Send personalized connection requests
  2. Reply when accepting a connection request
  3. Composing a group mailing
  4. How to Ask for Recommendations

8 Social Media Metrics Your Should be Measuring

  1. Conversion Rates
  2. The Control Group
  3. Growth Rate
  4. Marketing Campaign History
  5. Consumer Acquisition Costs
  6. Retention Rates
  7. Customer Saves
  8. Cross Sells

The Lazy Man’s Internet: Why Videos Reign Supreme

You might be living under a rock if you do not see the important of video in today’s world. 🙂 Here are 3 things video can achieve better than the other medias you might use to reach your customers:

  1. Audience Connection
  2. Appropriate Tone
  3. Real Time Explanations

Local Business Listing Optimizations Becomes Important for all Businesses

Fact: “The recent search results change at Google not only displays the regular organic search results, but if there are local business listings that are relevant to the requested search they are showing up above fold and tend show more results than the organic website results.” What does that mean for you? Get in the game!

The 3 C’s of Social Content: Consumption, Curation, Creation

“The social landscape is populated by individual presences, but charted by its connections and how in turn, they move information between them. These conduits represent the opportunities for brands and media to participate in and steer the sharing of useful and mutually beneficial content. Much in the same way that people align through diverse behavior, Forrester research tracks how this behavior factors into the adoption of social technology.”

Timing is EVERYTHING in Online Marketing

I agree with this article 100%. If you aren’t very good at time management, I suggest you get there and quickly. Online marketing is a game and if you do not manage your time effectively you will waste a lot of it. One of the things I always talk about is to make sure to establish some sort of schedule for yourself, otherwise, chances are, it will never get done (I am guilty of that myself! :))

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