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Lindsay’s SEO and SMM Alert – 10/15/10 Addition

Well, we’re certainly NOT gonna talk about the Gators loosing again! YIKES! Oh well, “it’s not whether you win or loose, it’s how you played the game.” At least that’s what my mother always told me growing up 🙂

By now, I’m sure you’ve heard about Gap’s logo blunder. If not, basically a new Gap logo was leaked on the Internet last week and it was a DISASTER. I’m not exactly sure why very well branded Gap decided it would be a good idea to change their image and brand… my first thought was that they aren’t Madonna, there is no need to rebrand themselves with changing times. There customers are very loyal and I’m not sure if they were trying to reach a different market or what.

Either way- watching the whole thing unfold on the Internet was actually kind of interesting. Whether the “leak” was on purpose or not, social media definitely just saved them a TON of money.

Check out Hub Spot’s recap on the 4 ways social media saved Gap.

Enjoy your weekend!

Until next time,



Lindsay’s SEO and SMM Alert – 10/15/10 Addition

How to: Accept Credit Card Payments on Mobile Devices

“The three services profiled here — Square, Intuit GoPayment and PAYware Mobile — hail from experienced entrepreneurs and seasoned payment veterans, and each offers a slight variation on the same idea that you can accept payments from anyone, everywhere.”

How to Integrate Social Media with Traditional Media

At the very end of this article, they give 6 questions that every business owner needs to ask themselves about their current social media strategy.

How to Use Delicious: The King of Social Bookmarking

Delicious is the largest social bookmarking site. Here are 8 ways to be uses Delicious for your business.

How to Integrate Video into your Social Media Marketing

This post is from a good friend of mine, Mari Smith. “In this episode of Social Media Examiner TV, Mari Smith shares important tips, creative ideas and what you need to know to integrate video into your social media marketing. Also be sure to catch her ninja marketing tip at the end of the video.”

10 Steps to Successful Video Blogging

With YouTube being the 2nd largest search engine (just behind Google obvi :)), there is no doubt that we should all (myself included) be doing a little more video blogging. If you want some great examples- check out the videos Nick has been doing for Fast Company. For people like Nick who don’t have the patience to sit and write a blog post, video blogs are a great alternative!

Using YouTube as a Keyword Research Tool for SEO

“This isn’t a post about keyword research for video content on YouTube, but about exploring the ways in which it can be used to find relevant data, information and keywords in topics where you have a low understanding of the services and industry.”

3 Critical SEO Mistakes You are Making

These are very simple, but unfortunately I see these mistakes all the time. If you’re interested, email me and I’ll give you a free WordPress plugin that will take care of these issues and you’ll never have to worry about them again 🙂

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