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Lindsay’s SEO and SMM Alert – 10/08/10 Addition

MCO ? CHI

While you’re reading this- I’m in the air, changing time zones and headed to Chicago! This is why I LOVE the Internet… it allows you to work from anywhere you want!

Every year, my friends and I gather in Chicago for the Chicago Marathon (No, I am not running… I’m standing on the sidelines- in cute boots nonetheless- cheering on my best friend :))

It used to freak me out a bit when I would leave the office and be out of touch for a few days (or even hours). Now, thankfully WIFI on airplanes has fixed some of that, but even with WIFI, without systems in place to run my businesses, things would surely go down.

Services like Infusionsoft, which allows me to setup pre-scheduled emails to go out even if I can’t physically send them as well as automated daily reports; all play a vital role within our process. Just this week we implemented a new system within our business for more quality control on web updates. I’m still a bit of a control freak (yes, I know- shocker :)) BUT these systems do allow me to relax… a little.

I’m ALWAYS looking for ways to systematize things, now that doesn’t mean any lack of focus for my clients, but it does mean that I’m able to take a break every now and then and things still run without me. I encourage you to do the same! 🙂

BTW- I’m looking for fun things to do which we’re in the city. So if you have any ideas, let me know!

Enjoy your weekend! And GO GATORS!!! Yes, sadly we lost to a (and I REALLY hate admitting this) better team (‘Bama)… but this week we play LSU at home- GO GATORS!

Until next time,

Lindsay

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Lindsay’s SEO and SMM Alert – 10/08/10 Addition

How To: Customize Your Background for the New Twitter

Thanks Twitter for redesigning the site; which means you need to update your background! Need some help? The article will show you how. And if you need even more help- I know just the person who can help 🙂 emal Lindsay@celebritysites.com 🙂

What Old McDonald Can Teach You About Social Media
“You can apply a simple concept that grounds you to create content that people will value. It’s the Old McDonald method of creating content:”

E – Entertain?

I – Inspire?

E – Educate?

I – Inform?

O – Outrage

6 Technical SEO Strategy Tips for Better Traffic and Rankings

Planning on making some SEO enhancements to your site? A little food for thought…

Content Marketing That Stands Out

“Strong content that attracts natural links can really help break the mold of low quality directories, blog comments, and spammy article marketing, but where do you start and how do you stand out? The world only needs so many mortgage calculators. I’d like to offer a few tactics to get you moving (and thinking) in the right direction.”

The Art of FREE

This is one of my BIGGEST struggles with clients. It can be hard to articulate why you don’t want to put every piece of information behind some “members area” or form code Now DO NOT read that wrong, you should ABSOLUTELY have lead capture on your site. My point is that you have to give SOME of it away for free… and really for FREE… not for an email address, nothing. This article talks about 3 main ways to give away stuff:
1. Blog posts

2. Parts of an EBook

3. Physical Objects

Reputation Management SEO: 6 Advanced Tactics

Enough said… read the article 🙂

10 Opportunities You’re Missing on Thank You Pages

Wow. Here was my “doh!” for the week. Totally missed #2 (asking for them to subscribe to your blog by the feed and telling them where to click to do so) and #4 Encourage them to share if they liked it- we do have the social media icons there, but don’t actually have a message that tells them to share. #5 we’re actually implementing this now with this fun widget we found.

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