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Is Tumblr the Right Fit For Your Business?

When many people think of Tumblr, they think of it as the domain of teenagers. But while it is popular among teens, over half of users are actually over the age of 35, and most of those users are college-educated, making it a great fit for a variety of businesses.

Another benefit is that users are spending more time on Tumblr per visit than they are on Facebook or Twitter, giving you a better opportunity to get your content in front of their eyes.

It also allows for both strictly visual content and longer form blogs, so you can post anything from quote gifs to longer blogs, all in one place (it’s still advisable to keep the text short—people only read an average of 28% of any given web page, and the percentage decreases as the word count gets higher).

As with anything, the higher a percentage of the population your industry directly affects, the more luck you’ll have on Tumblr. However, even if you’re topic is more niche, Tumblr can still be extremely effective for you because of tags. Tagging several related keywords allows those who are interested in your topic to find it, which is better than no one seeing it at all. After all, getting your content in front of 30 really interested people is better than 1,000 people who aren’t going to particularly engaged.

So here are the key tips you need to keep in mind to be successful on Tumblr:

  • Make good use of tags. As I previously mentioned, using tags is the best way to get your content in front of the right people. And unlike with other social media sites, it’s more generally accepted to use five tags instead of the one or two used on Twitter, and people definitely click on them to find related content.
  • Don’t forget to re-blog. It’s standard practice on Tumblr (probably more-so than any other social networking site) to get a large percentage of your content by re-blogging others posts. In fact, doing so helps you become more ingrained in the community. So if you see something you like, go ahead and share it!
  • Rely on images! While Tumblr allows for long-form blogging, most posts you’ll see on your dashboard will be images. Those posts are also more likely to get re-blogged than plain text posts. So instead of just typing out those quotes, use an online app to create a shareable image!
  • Post regularly. Just like Facebook, most Tumblr users just get their content from their dashboard, and only visit a specific page about 30% of the time. If you want people to see your content, you need to post regularly. Otherwise your followers will forget you’re there!

Tumblr can be beneficial to your business whether you’re a doctor, a financial planner, or a fitness expert, as long as you make sure to focus on your target audience instead of sheer numbers! If you have questions, please get in touch!

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