Incorporating Mother’s Day and Father’s Day Into Your Online Marketing
As most of us (hopefully!) know, Mother’s Day (Sunday, May 11th) and Father’s Day (Sunday, June 11th) are coming up fast! While you’re probably already planning ways to celebrate your own parents, it’s also a good idea to post something on social media to acknowledge any clients of yours that may be parents. After all, who doesn’t like a little appreciation now and again!
To give you some ideas, here are eight ideas of ways you can celebrate Mother’s Day and Father’s Day on social media!
1. Post a Happy Mother’s/Father’s Day gif. Create or find a free-use image wishing your clients a Happy Mother’s or Father’s Day for them to see when they log in. This doesn’t have to take long, but it will make any mothers or fathers who follow you feel very appreciated!
2. Share your plans. Sometimes people are at a loss for how to celebrate these days with their parents. By sharing your plans, you’re not only letting your followers get to know you better, but you could potentially give a follower or two an idea for a great day!
3. Post a family picture. Even though these holidays never fall on #ThrowbackThursday, that doesn’t mean you can’t share a throwback picture! Not only would it be easy to share a picture of you and your parents as a child, your followers would get a kick out of it!
4. Offer a discount or free gift. While this may not seem like the most obvious choice, there are still ways where a discount could work for Mother’s Day or Father’s Day. For example, if you’re a nutrition or fitness expert, offer free reports on how moms and dads can feel their best.
Retirement experts may want to offer a free report or consultation as well. And this could work one of two ways (or both): a free report on ways to help your parents transition into retirement, or one parents can give their children to help them start planning for retirement. After all, parents never stop worrying about their children, or it’s not uncommon for children to start worrying in return as they and their parents get older.
5. Tell a story. We all have fond memories of our parents, so why not share them with the world. You can also ask your followers to share their favorite memories with their parents in return. Similarly, you could share what you respect most about your parents, the greatest piece of advice they ever gave you, etc.
6. Go ahead and bring your own kids into it! Yes, I know these holidays are about the parents, but what parent wouldn’t jump at the chance to gush about their kids?
7. Make a short video. It’s so much more personal when your followers can see you, so why not shoot a short video wishing all the moms and dads out there a special day? With smartphones being as advanced as they are, you don’t need a lot of time, or special equipment! You can not only share this video on social media, but you can send it via email, and post it in a blog on your site!
8. Involve your employees. Combining some of the ideas below, you could easily create an online gallery of each employee with their mom or dad, and ask them to share their favorite memories of their parents.
Now that we’ve given you some starter ideas, plan something and get at least Mother’s Day scheduled now, so that you’re ready to celebrate mothers and fathers when the day arrives!