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How to Use Pinterest’s New Visual Search Feature to Your Advantage

We’ve all heard the saying, "A picture is worth a thousand words", and the online marketplace is no exception.

Google established itself as the go-to source for image searches, but formidable competition may be on the horizon with Pinterest’s new "visual search" feature, which features image recognition technology capable of finding matching images within its social network.

With the inception of Pinterest’s image recognition technology, digital marketers now have a major incentive to increase the quantity of high-quality, target-market relevant images they add to Pinterest. If your images uploaded to Pinterest feature products likely to popular on related boards, your pin, which can contain a link to your online store or website, could be among the top results shown to a member utilizing the visual search feature. You can’t ask for a more qualified lead!

"Sometimes you spot something you really love on Pinterest, but you don’t know how to find it in real life, or what it’s even called." Kevin Jing, Engineering Manager said. "There’s that perfect lamp hiding in a Pin of someone’s living room, or maybe a random street style shot with the exact shoes you’re looking for. Well, now we’ve got a new tool that lets you find all those things you don’t have the words to describe."

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"When you spot something in a Pin that you want to learn more about, tap the search tool in the corner," Jing said. "Then select the part of the Pin you’re interested in, and we’ll show you Pins just like it. You can even filter your visual search results by topic so you find exactly what you’re looking for. So if you zoom in on that lamp, you can discover what it’s called ("Antiqued Metal Funnel Pendant"), and where you can find it (Restoration Hardware). If you want to know more—like how to get a table like that—just resize your selection and move it around to instantly see more Pins."

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Since Google search is among the most over-saturated areas of web marketing, Pinterest’s Search Feature equals a level playing field for businesses and entrepreneurs who may be a few years late to the game. Take action now and start uploading, before it’s too late!

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