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How to Turn Your Company’s Video Into a YouTube Ad

How to Turn Your Company’s Video Into a YouTube Ad

Ten years after YouTube’s launch, it has emerged as much more than a destination to watch cats playing keyboards, it’s the leading video platform in the world and one of the most valuable areas to expand your company’s brand power.

Despite the fact that most viewers opt to skip YouTube ads, the number of overall views on YouTube has reached such a critical mass that its reach can’t be overlooked. Each month, YouTube visitors view 6 billion hours of video. Every second, 300 minutes of video are uploaded. If your company isn’t on YouTube, you’re missing the chance to reach those viewers who are also your target market.

If you have high quality video from your company that you want to turn into a YouTube ad, follow the steps in the guide below, using the example of a video about a mouse trap made by a company named Tomcat.

  1. Upload your video to your YouTube channel. If you don’t have a channel, you can get started at YouTube.com
  2. Login to Google AdWords. If you don’t have an AdWords account established for your advertising, you can create an account at adwords.google.com.
  3. Click the red-colored button that reads CAMPAIGN PLUS & choose VIDEO. Screen Shot 2015-10-20 at 12.59.50 PM
  4. Name the video campaign.
  5. Set your daily budget. Screen Shot 2015-10-20 at 1.01.22 PM
  6. Networks will all be checked, leave them all checked for maximum exposure.
  7. Select the geographic area and language for your ad. Screen Shot 2015-10-20 at 1.01.33 PM
  8. In the field "Ad group name", enter the name your ad group.
  9. In the field that reads "You video." paste your video’s youtube link
  10. In the field that reads "Bidding", set the maximum amount you’re willing to pay per full video view. Name Ad Group paste url and bid
  11. In the field "Display URL"Enter the URL of your main address
  12. In the field "Final URL" enter the URL of your landing page for the ad.
  13. In the field "Ad Name", name your ad.vEnter your address landing page ad name
  14. Under targeting, in the field "Demographics, enter the gender, age and parental status you wish to target. set targeting demographics
  15. (OPTIONAL) Under targeting, interests, select interests and topics to target. Set targeting by topic
  16. (OPTIONAL) Select "Placements" & enter related websites you wish to target.set targeting by related websites
  17. Save and Link to YourTube Account.link youtube channel

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