How to Track Your Site’s Conversions Via Google Analytics
Thanks to web traffic tools such as Google Analytics, anyone with the ability to paste a code on the backend of their website can see the volume of visitors their site receives on every single page.
Visitor traffic numbers are undoubtedly a useful metric, but they provide more insight when you can see the percentage of those visitors converted to a purchase or registration opt-in.
That’s where Google Analytics’ goal conversion tracking tool comes into play.
Below is a simple list of steps to make your Google Analytics account track the number of your website’s visitors who successfully convert a defined goal, whether that goals is registering for your email newsletter, purchasing a product, completing a form or taking any action that leads them to a specific landing page.
An important note: Before you set up your conversion goal in Google Analytics, make sure you have a specific page on your site where visitors land only after they’ve taken the necessary steps (I.E. – Filling out a registration form) to complete the conversion you want to track.
HOW TO TRACK CONVERSIONS ON GOOGLE ANALYTICS:
- After you login to your Google Analytics account, go to the bottom left of your page and click conversions, then click the goals overview link.
- Click “Set up Goals.”
- Click the Red “New Goals” button.
- Under goal description, name your goal, then select the type as “Event”
- In goal details, paste the page visitors land after they successfully purchase a product or complete a form.
- If any monetary value is involved, turn the value switch on and enter the value of the conversion.