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How to Track Your Site’s Conversions Via Google Analytics

Google Analytics

Thanks to web traffic tools such as Google Analytics, anyone with the ability to paste a code on the backend of their website can see the volume of visitors their site receives on every single page.

Visitor traffic numbers are undoubtedly a useful metric, but they provide more insight when you can see the percentage of those visitors converted to a purchase or registration opt-in.

That’s where Google Analytics’ goal conversion tracking tool comes into play.

Below is a simple list of steps to make your Google Analytics account track the number of  your website’s visitors who successfully convert a defined goal, whether that goals  is registering for your email newsletter, purchasing a product, completing a form or taking any action that leads them to a specific landing page.

An important note: Before you set up your conversion goal in Google Analytics, make sure you have a specific page on your site where visitors land only after they’ve taken the necessary steps (I.E. – Filling out a registration form) to complete the conversion you want to track.

HOW TO TRACK CONVERSIONS ON GOOGLE ANALYTICS:

  • After you login to your Google Analytics account, go to the bottom left of your page and click conversions, then click the goals overview link.

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  • Click “Set up Goals.”

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  • Click the Red “New Goals” button.

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  • Under goal description, name your goal, then select the type as “Event”

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  • In goal details, paste the page visitors land after they successfully purchase a product or complete a form.

insert landing page and monetary value

  • If any monetary value is involved, turn the value switch on and enter the value of the conversion.

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