How to Monitor Your Competition’s Facebook Reach
Keeping a close eye on your competition’s reach on Facebook is an important practice that is simple and free, thanks to the metrics available within your Facebook page insights section.
To see each post from your competition during the past week and gauge the reach and engagement of those posts, follow the steps below:
- Go to your Facebook admin page.
- Click on the insights tab.
- Click on the top posts from pages you watch tab.
If you haven’t already chosen pages to follow, this is your chance to add competing Facebook pages. Simply click the "Add pages button." After you’ve added pages to follow, you will be able to view those pages:
- Post reach.
- Post engagement.
Monitoring this info not only allows keeps you aware of their marketing focus, it also provides actionable intelligence to consider for your own future posts. For example, if your competition is doing a series of posts about a topic that is gaining lots of comments, likes and shares, you may want consider posting about the same subjects and topics. Conversely, if they are failing to generate much interest, you may want to decrease your emphasis in those areas.