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How to Increase Traffic From Instagram, Pinterest

While Facebook and Twitter are obvious priorities for social media marketing campaigns, image-centered social networks such as Instagram and Pinterest offer valuable platforms to build your brand and reach new audiences that include potential new visitors to your site.

In order for your website to receive the maximum amount of referral traffic from Pinterest, you must make it as easy as possible for other members of Pinterest to find sections of your site related to the content in your pins. Below are some basic guidelines to follow for effective marketing on Pinterest:

  • Create boards devoted to topics related to your industry or expertise. For example, if you’re a dog trainer, create boards for various categories of improvement, such as: "Train your dog to sit", "Train your dog to rollover", etc.
  • Plan and schedule pins to promote new content that may be added to your website and/or blog. For example, if you’re planning to write a blog post about dog training on an upcoming Friday, create pins that illustrate your points and schedule them for Friday.
  • Link pins (or posts on Instagram) to related pages on your site and blog and be sure to include related hashtags and keywords. For example, link your dog training board to your dog blog blost post or webpage.

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  • Add text to your images so views immediately know the topic if viewing the image from a stream or feed.

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