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How to Improve Your SEO by Understanding the Google Search Algorithm

As Google’s search algorithm continues to change, understanding how the search engine uses artificial intelligence (AI) and machine learning to show users the most relevant articles for their search query can help you boost your website’s SEO.

Google Embraces Voice

As consumers adopt voice-activated technology such as Google Home and Alexa, Google adapts by learning to understand conversational, spoken search queries. If your content answers common questions in an easy-to-read format, you’ll win the hearts of readers and the search engine.

Google Rewards Mobile-Friendly Content

Google caters to mobile users by rewarding mobile-friendly websites with better rankings. If your site isn’t optimized for mobile, it’s time to speak to your web developer, who can help make sure your site loads quickly and is easy to read and navigate on all platforms.

Semantically-Related Keywords Help Your Writing Stand Out

Gone are the days of “keyword stuffing,” or using your primary keyword dozens of times in a short article. Google’s intelligent algorithms can now discern synonyms for your primary keyword, as well as related terms such as questions and key phrases. Sprinkling in these “semantically-related” keywords and phrases make your writing more engaging for human readers and may also help your Google rankings.

Since the line between what works for Google and what engages real-life readers is fading, writing for Google’s latest algorithm is easier than ever. As long as your content solves problems, answers questions, and encourages readers to share it, your website should continue to do well in search.

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