GREAT use of Social Media to get customers in the door!
While updating my Facebook profile today, I was prompted with an event that Starbucks was putting on. The event was for a free pastry on July 21st.
Here’s what the event details said:
"Celebrate our simpler, more delicious recipes. Bring your invite to Starbucks for a free pastry with your drink purchase"
So- they made an event around their promotion date and advertised it using Facebook ads to get customers in their door.
Starbucks is the first I have actually seen to do this, but I have heard that several of major companies using Facebook (and other social medias) to get customers in their doors, try something new and even are enticed to bring friends.
Great use of social media and yes… I RSVP to attend!