Google’s New Standards for True “High-Quality Content”
When it comes to search engine’s criteria for rankings, the only constant is change. Search engine optimization in 2015 requires much more sophistication than stacking keywords and gaining links from related sites.
Perpetual growth of content on the web constantly creates more competition for your page to rank among the top search results. To keep all of us satisfied with the quickest, most useful information, Google and other search engines now pull data from many more clues and signals than in the past. As a result, web marketers must make sure that every page of content they produce features the maximum amount of text, images and photos related to the question and/or topic in the searcher’s query.
Rand Fishkin, one of the most trusted analysts of search engine results, says today’s web marketers must produce pages with content that is "10 times better" than competitors’ content. You’re probably wondering, what makes your page content "better"? Below is a list of checklist of questions to check for each page you publish:
- Is my page intended to provide an answer to a specific question? If so, does it answer the question with more detail than rival sites’ answers?
- Have I included images and videos with related content?
- Is my page responsive or mobile-friendly to ensure it’s easy to read on any device?
- Is my content laid out in a logical way that is easy to follow for the visitors to find all of the pieces of information they may need to satisfy their curiosity?
- Does my page include as many visuals, if not more, than rival site’s pages?
- Have I shown enough sources and info to convince the visitor that they can trust the information the page is providing?
While the standards and priorities of search engines have changed, that doesn’t mean you should neglect fundamental aspects of SEO that remain part of the algorithm. In addition to the aspects listed above, make sure you take the following steps for each page of content your produce:
- Include keywords and phrases in the title of your page.
- Include keywords in the subheader of your page.
- Include Keywords in the URL (web address) of your page.
- Write descriptions on all image.
- Write a meta title with targeted keywords.
- Write a meta description with. targeted keywords.
- Insert links to related pages on your site.
Should you take the time to follow the guidelines provided above, your web pages will provide Google with words and documents that are clearly related to the info your target market seeks, and your pages should be ranked for the related searches.