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Lindsay's SEO and SMM Alerts     

Lindsay’s SEO and Social Media Marketing Alerts – 3/5 Addition

Friday, March 5th, 2010

With the recent articles on real-time search, local search, etc., Google definitely seems to be making some changes lately.... check out this week's articles below and how it might affect your business and potential clients.

Lindsay's SEO and SMM Alerts - 3/5 Addition

Google's SEO Report Card
So Google may not publish their algorithm. But this give you a 49 page PDF that they produced for their team to make their own pages more searchable and to improve Google's product pages... probably some good things to pick up :)
"How many of Google's web pages use a descriptive title tag? Do we use description meta tags? Heading tags? While we always try to focus on the user, could our products use an SEO tune up? These are just some of the questions we set out to answer with Google's SEO Report Card." Read more...

Tips for Using Wordpress for SEO
Wordpress is by far out preferred platform for developing websites. We develop ALL of our websites on Wordpress because on the unique SEO benefits. Brian's articles (@brianhorn) does a great job of outlining those SEO benefits.
"To release the true strength of WordPress, you must use to the fullest some of the features in the WordPress blog. In order to get top rankings with major search engines, such as Google, you need to make getting these details right a priority. A lot of people don't realize how critical tags are on a WordPress blog..." Read more...

Penalties, Bans, and Paid Search
If you're thinking of running a Google PPC (Pay-Per-Click) campaign here are some good guidelines on how not to get banned... because, yes, it can happen!
"The new Quality Score system has penalties built in that reflect in your quality score for a keyword. The lower your quality score, the more potential there is for higher costs and lower placements. That is the equivalent of a sudden drop in rankings..." Read more...

Stars Make Search More Personal
Seeing stars in Google? On Wednesday of this week, Google announced their new bookmarking system for SERPs (search engine results page). Now you (or your clients) will be able to "star" particular search results so they can easily find them later. Check it out...
"We've long believed that personalization makes search more relevant and fun. For nearly five years, we've been tailoring results with personalized search. Today we're announcing a new feature in search that makes it easier for you to mark and rediscover your favorite web content — stars." Read More...

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Blog Entries     

Do You Have a Social Media Game Plan?

Monday, February 15th, 2010

Whether you’re a novice or expert on the Internet, you probably use social media on a daily basis (if not hourly if you are @brianhorn @davidbullock or myself ☺). And, if you own a business or are a marketing agent of some kind and haven’t really utilized these networks to help you spread your message, you’re really missing out on a wealth of relevant followers. There is a captive (and passionate) audience out there that ... read more
Social Media Marketing Quick Tip: Be Yourself!

Friday, February 12th, 2010

With the social networking sites growing at alarming rates, everyone is jumping in and working towards learning social media marketing and how it can be used to their best use. Learning to harness the captive audience that is out there right now actively searching for what you have to offer can be tricky at times, but has its finer points (like being low/no cost); however, I don’t want to over look one key point… Social Media ... read more
Personalized Search Results, What Does This Mean for You?

Wednesday, December 23rd, 2009

By now I’m sure you’ve all heard the buzz about Google’s new personalized search results (although not really new, they have been beta testing for a while). So what does this mean? It means, that Google will now start delivering results to their users based on sites previously visited. This means that while Coke may have previously come up #1 for "soda companies," if you are used to ordering online from your local market, that ... read more

Latest News     

Online Marketing and Social Media Expert Lindsay Dicks of “CelebritySites.com,” Featured in The Wall Street Journal

Friday, February 19th, 2010

Lindsay Dicks, the Online Celebrity Agent, was recently featured in The Wall Street Journal as one of America’s PremierExperts®, offering advice for businesses in the current economy. Orlando, Fla. – February 19, 2010 – An elite group of celebrity experts from various industries were recently featured in The Wall Street Journal on January 21, 2010. Lindsay Dicks, of http://www.celebritysites.com, was featured as one of America’s PremierExperts® based on her expertise and success in ...read more
Online Marketing and Social Media Expert Lindsay Dicks of “CelebritySites.com,” Inducted Into The National Academy of Best-Selling Authors

Friday, February 5th, 2010

Lindsay Dicks, the Online Celebrity Agent, was recently inducted into the National Academy of Best-Selling Authors™ for the performance of her books, “Big Ideas For Your Business” and “Shift Happens.” Orlando, Fla. – February 5, 2010 – Lindsay Dicks of www.CelebritySites.com, was recently inducted into The National Academy of Best-Selling Authors™ after releasing the books, Big Ideas For Your Business: America’s PremierExperts® Show You How to Make Your Business More Fun & More ...read more
Online Marketing Expert Lindsay Dicks of “CelebritySites.com” Hits Amazon’s Best-Seller List with New Book, “Shift Happens”

Wednesday, December 9th, 2009

Lindsay Dicks, the Online Celebrity Agent, recently hit Amazon.com’s Best-Seller List with her new book, “Shift Happens.” In the book, she reveals some of the latest tips for using social media to help maximize your business’ exposure online. Orlando, Fla. – December 9, 2009 – In collaboration with America’s PremierExperts®, Lindsay Dicks, of www.CelebritySites.com, recently released the book, Shift Happens: America’s PremierExperts® Reveal Their Biggest Secrets to Help You Thrive in the New ...read more

Latest Articles     

How to Use Facebook as a Branding Strategy for Your Business

Monday, March 1st, 2010

If you aren’t already connected to the social media revolution, it is time to get your head out of the sand and harness the power of the digital network. If you want to get out ahead of your competition and make consumers excited about interacting with your brand, social media is the way to go. It isn’t an overnight marketing fix, it takes time to build a following, but if done correctly you can use social media to drive people to your website and ultimately to your front door. Are you ready? After building your incredible website and blog, it is ...read more
7 Tips for Making Twitter Work for You and Your Business!

Tuesday, June 23rd, 2009

Your ultimate goal when using Twitter should be to network, it’s like an online social hour (or social 140 characters). And like in every networking organization it’s all about who you know, and in Twitter’s case, who you ”follow” and who “follows” you. The key to making Twitter work for you and your business is to weave the social aspects of your life in with your business. So how do you do that? Below, you will find 7 steps that will help you develop not only a loyal Twitter fan base but also reveal some dos and don’ts to ...read more
How to Write Content that is Optimized for Search Engines

Friday, March 13th, 2009

To me, I always feel like Search Engine Optimization (or SEO as it is known in the industry) is the big elephant standing in the middle of the room that nobody wants to talk about. It’s a whole lot of work. Right? Or so you’ve been told… It’s true, Search Engines, mainly Google, like to make up complicated algorithms and schemes to try and make this very simple concept into the giant elephant that it is. When it boils down to it… write your copy so that it contains the keywords your potential clients are searching for. Having keywords throughout your ...read more