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Five Online Resolutions to Make for the New Year

Christmas is this week, which of course means that New Year’s is just around the corner! While many people are making resolutions to improve their health, to get organized, or to volunteer more, you shouldn’t neglect making resolutions to improve your company’s online presence in 2014!

Here are the five resolutions you need to make in 2014:

  • Commit to a schedule. While it’s best to post something on social media every day, even a schedule of three times a week is better than posting a sporadic once or twice a month. For your blog, it would be ideal if you could commit to creating and posting two blogs a month. Keeping your site current and updated is the best way to keep your business in your clients’ minds, gain new followers through social media and syndication, and give yourself the greatest chance on Google.
  • Use your email. While social media is a great way to share your content with the outside world, it should not be your only way to share. In addition to syndicating your blogs, articles, and press releases, having an Ezine is an ideal way to share your content with existing clients. Creating a simple template that features a blog and a press release every month is a quick, easy way to be able to send it out every month, and drive your existing audience to your site (and hopefully get them to share)!
  • Monitor your data. You don’t have to check it every day, but it’s important to check in at least once a month and see how things are going. Not only will this help your figure out which content and social media posts are a hit, and which are a miss, but it can help you see whether your traffic is growing or shrinking at a glance. You can also find out which long-tail keywords are already bringing traffic to your site, so that you can capitalize on those and get even more traffic!
  • Keep setting goals. If you want to achieve big things, it’s important to set small goals to help you get there. This is true of achieving any goal in life, including big online goals. You might start off small with something like just making sure you post regularly, but eventually you can move on to figuring out how to double traffic to your blogs in any given month. Whatever your big picture for your online presence is, setting small goals can help you achieve them.
  • Focus on visuals. Throughout 2013, social media has become more and more visually focused, and I’m sure this trend will only continue through 2014. Therefore, you need to make sure your online efforts match the trend and are image- and video-heavy. For instance, if you’re not regularly posting videos on your website, now is the perfect time to start!

I hope you have a wonderful holiday, and if you need help with your online efforts in the new year, please don’t hesitate to get in touch!

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