Fact or Fiction: Social Media Marketing Myths
Now that I’ve covered some of the biggest email marketing myths, let’s go over some of the biggest social media marketing myths that persist today. Unfortunately, it seems that there are even more social media marketing myths than there are email marketing myths!
One of the most pervasive is that purchasing followers will help you, when in fact, it will only hinder your social media presence. Not only does is just look bad when you have 2,000 followers on no retweets or favorites on a regular basis, but, when it comes to Facebook, it will actually decrease the number of people who see your posts.
What causes the poor follower to engagement ratio that hurts your social media presence? It’s simple. Most of the people that offer all these new followers are just creating quick, fake accounts with a new email address and then never do anything with them ever again. So these new "followers" aren’t real people, and they won’t become real clients.
Another common misconception is that you need to be on every social media account in order for your social media marketing to have a real impact. Just like in the situation above, more isn’t necessarily better here either.
If you don’t have the time to devote to all those different sites, your attention is going to be lacking somewhere. Then, when people look you up in search engines, they’ll find half-done and rarely updated profiles, which doesn’t look very good. It’s better to determine how much time you can devote to your social media presence, and then pick a couple or a few of the sites that will best fit your goals. After all, you can always add more profiles as more time (or help!) becomes available.
A third common misconception is that businesses expect to see results fast, whether it’s with an increase in sales, or an increase in followers. I think this misconception is often one of the reasons businesses resort to buying followers!
However, real growth takes time. How much time? Well, that will depend on your type of business, your goals, your target audience, and the amount of time you’re devoting to your social media presence. But, just keep in mind, even if you work on your social media all day and spend quite a lot of money on promoted posts, you’re not going to go from 0 to 1,000 followers overnight!
Finally, one of the biggest myths I come across on a regular basis is that people think that all they need to do is promote their own content and their profiles will grow. This is wrong on two levels.
First of all, you have to do more than just promote your own content. You want to present yourself as the expert, but part of being an expert is staying up-to-date with your field, whether it’s national news, industry-specific updates, or even funny images that come up related to what you do. Showing your followers that you stay up-to-date is a great way to further solidify your credibility.
Secondly, just posting isn’t enough. You need to be available to answer questions from clients, say thank you if they compliment you, or just in general interact with other people on social media. Too many people have the idea that social media is just another sales platform, when it’s really for connecting and building relationships. That, over time, leads people to trust and respect you, and then they’ll want to buy your products or services.
Do you have any other questions about social media? Has someone suggested something to you that just doesn’t sound right? If you have any questions, don’t hesitate to get in touch today!